Wego Partners with Türkiye Tourism Promotion and Development Agency Aiming At MENA Travelers

Turkey

Wego, the leading travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a partnership with the Türkiye Tourism Promotion and Development Agency (TGA) to launch a regional campaign promoting Türkiye’s diverse summer travel experiences to MENA travelers.

The initiative is designed to support tourism growth and attract more visitors to Türkiye by showcasing its vibrant cities, coastal escapes, and striking natural landscapes. From sailing the turquoise waters of the Aegean to uncovering ancient ruins in Ephesus or immersing in the creative energy of Istanbul, Türkiye offers a summer of variety and unforgettable experiences.

Mamoun Hmidan, Chief Business Officer at Wego, said:

“Türkiye continues to be a top destination for travelers across the MENA region, offering a unique mix of history, culture, nature, and gastronomy. We are proud to collaborate with the Türkiye Tourism Promotion and Development Agency to bring even more visibility to the country's summer offerings. With Wego's technology and reach, we're making it easier for travelers to discover, plan, and book their perfect Turkish escape.”

As part of the campaign, Wego and TGA will highlight Türkiye’s blend of centuries-old heritage and modern lifestyle. Travelers can explore Istanbul’s art and café culture, discover the open-air wonders of Göreme, or experience the creative pulse of Izmir and Ankara. Wego’s platform provides real-time comparisons, curated inspiration, and mobile-first convenience, enabling travelers to plan trips easily – from last-minute getaways to extended vacations.

Sinan Seha Türkseven, Acting General Manager of TGA, commented:

“According to UN Tourism’s data, Türkiye ranked as the world’s 4th largest inbound tourism market by the end of 2024. The Middle East remains one of our strongest source markets, thanks to shared cultural and historical ties, similar gastronomy traditions, and Türkiye’s diverse destinations. We are pleased to partner with Wego, a dominant player in its field, to further highlight Türkiye’s cultural richness and tourism appeal. With 22 UNESCO World Heritage Sites and being second in the world for UNESCO Intangible Cultural Heritage, Türkiye is ideal for cultural exploration. This campaign underscores our commitment to sustainable tourism, cultural preservation, and authentic experiences, while emphasizing the convenience of short flight times and favorable visa policies for MENA travelers.”

The campaign places a strong emphasis on Türkiye’s culinary heritage, inviting travelers to enjoy iconic dishes such as kebab, mantı, and baklava, sample street food in bustling markets, or dine with panoramic Bosphorus views. Coastal destinations like Bodrum and Çeşme are highlighted for their seafood and seaside charm.

In addition, the campaign showcases Türkiye’s diverse summer offerings, from vibrant festivals in Istanbul and Bodrum to thermal spa retreats in Pamukkale, as well as a wide range of family-friendly resorts. Sustainability is another focal point, with initiatives promoting eco-conscious travel in the Black Sea region, restoration projects in historic towns like Safranbolu, and expanded gastronomy routes supporting local producers.

Whether discovering Cappadocia’s unique landscapes, exploring the ruins of Troy, strolling through Istanbul’s dynamic streets, or relaxing along the beaches of Fethiye, Türkiye continues to welcome MENA travelers with authenticity, warmth, and a wealth of unforgettable experiences.