Agoda report: 81 percent of Vietnamese travellers want to use AI to plan their next trip

International

Study highlights strong openness to artificial intelligence in travel planning in Vietnam

Vietnamese travellers are among the most enthusiastic adopters of artificial intelligence for travel planning in Asia. This is one of the key findings of the Agoda 2026 Travel Outlook Report, which shows that 81 percent of travellers from Vietnam are likely to use AI when planning their next journey. The figure is the highest in Asia, where the regional average stands at 63 percent.

Although the technology is still in an early stage of adoption, attitudes towards AI remain largely positive. According to Agoda’s study, 86 percent of Vietnamese travellers either trust AI-generated information or feel neutral about it. While 59 percent say they take a neutral stance, 28 percent state that they actively trust the information provided by artificial intelligence. This openness suggests significant potential for wider adoption as AI-powered travel tools become more accessible and familiar.

Digital transformation accelerates AI integration

Vietnam’s rapid digital transformation and its expanding technology ecosystem are driving the integration of AI into everyday life. From work and education to shopping and entertainment, digital tools are becoming increasingly embedded in daily routines. Travel planning is no exception.

Among Vietnamese travellers who already use AI, the most common applications include recommendations for local attractions and activities as well as suggestions for restaurants and dining experiences. The report also shows growing interest in personalised travel itineraries and real-time language translation, both cited by 30 percent of respondents. These patterns indicate a clear demand for smarter and more personalised travel experiences.

Commenting on the findings, Lam Vu, Country Director Vietnam at Agoda, said:

“It is impressive to see how open Vietnamese travelers are to applying technology to their travel journeys. This strong interest in AI reflects a broader mindset of curiosity, efficiency, and personalization. As a digital travel platform, Agoda continuously invests in innovating our technology to deliver seamless, intuitive experiences - empowering travelers to explore the world in ways that suit their own preferences, pace, and style.”

With more than six million accommodation options, 130,000 flight routes and 300,000 activities available within a single booking platform, Agoda aims to support Vietnamese travellers as they explore new destinations in 2026. The company relies on intelligent technology designed to simplify travel planning and tailor each journey to individual preferences.