Hilton launches AI-powered travel planning tool

International

New Hilton AI Planner aims to simplify trip discovery and personalise the booking experience

Hilton has introduced the Hilton AI Planner, a new generative AI-powered digital concierge designed to help travellers explore the company’s global hotel portfolio and plan their stays more easily. The tool is currently being tested in beta on hilton.com and reflects the growing use of artificial intelligence in travel planning as well as Hilton’s continued investment in digital innovation.

The Hilton AI Planner uses conversational intelligence to guide travellers through different stages of the booking process. Users can identify suitable destinations, compare hotels and explore amenities through real-time responses and curated recommendations. Instead of relying solely on traditional search filters, the system aims to provide a more intuitive and interactive planning experience.

Beta launch with gradual expansion

Initially, the Hilton AI Planner will be available to a limited number of users visiting hilton.com. As testing progresses and the technology evolves, the company plans to expand access to a wider audience.

Michael Leidinger, Senior Vice President and Chief Information Officer at Hilton, said:

“For decades, Hilton has been at the forefront of hospitality innovation – from the award-winning Hilton Honors app to the most widely available Digital Key and the industry-first Confirmed Connecting Room. The launch of the Hilton AI Planner marks another step forward in our journey to reimagine the travel experience for Hilton guests. This is just the beginning and a preview of where we’re going, as we continue to focus on providing thoughtful, purposeful innovation that empowers travelers.”

Growing demand for faster and more personalised travel planning

The introduction of the Hilton AI Planner comes as travellers increasingly expect digital solutions that deliver speed, simplicity and personalised recommendations. The new tool is intended to respond to these expectations while shaping the next generation of travel planning tools.

Hilton’s new AI-based service builds on the company’s broader technology strategy. Previous innovations such as the Digital Key, Connected Room and Confirmed Connecting Room have helped redefine how guests interact with hotels and manage their stays.

Continuous development based on user feedback

The Hilton AI Planner will continue to evolve as more travellers begin using the service. Hilton plans to follow a test-and-learn approach, analysing user behaviour and direct feedback to refine the system and expand its capabilities.

Over time, the tool is expected to anticipate travellers’ needs more accurately, streamline the booking process and deliver increasingly personalised recommendations throughout the travel planning journey.