Tourexpi
U by Emaar expands internationally to Türkiye with the addition of Address Istanbul
This
move further strengthens the programme’s global footprint, bringing its
signature blend of luxurious experiences and member-exclusive benefits to one
of the world’s most dynamic and culturally rich cities.
A
global milestone in premium lifestyle loyalty
Since
its inception, U by Emaar has elevated the loyalty landscape by offering
seamless integration of hospitality, dining, wellness, entertainment, and
shopping benefits across the Emaar portfolio. The expansion to Istanbul marks a
new chapter in the programme’s evolution, enabling members to enjoy and redeem
rewards beyond the UAE and GCC, in a destination celebrated for its rich
heritage, cosmopolitan spirit, and strategic location bridging East and West.
Unlocking
exclusive experiences in the heart of Istanbul
Address
Istanbul, nestled in the vibrant district of Emaar Square, offers an elegant
fusion of modern sophistication and cultural charm. U by Emaar members can now
unlock exclusive privileges at this luxurious urban retreat — ranging from
rewards on stays and dining to wellness indulgences. With its refined
interiors, world-class amenities, and panoramic city views, Address Istanbul
sets a new benchmark for hospitality in Türkiye.
Strengthening
member value across borders
U
by Emaar’s expansion into Istanbul reflects its commitment to offering members
unmatched flexibility and value, wherever they choose to travel. Whether
visiting for business or leisure, members can now earn and redeem UPoints while
experiencing the hospitality excellence that defines Address Hotels + Resorts.
This addition empowers members to extend the value of their loyalty to a
cultural and lifestyle hub bridging continents.
A
testament to U by Emaar’s global growth strategy
With
an unwavering focus on quality, personalisation, and customer satisfaction, U
by Emaar continues to grow its presence in key global markets. Following
successful launches in Saudi Arabia and Bahrain, the inclusion of Address
Istanbul highlights the programme’s ambition to become the premier lifestyle
loyalty choice for discerning travellers across the region and beyond.
A
spokesperson for Emaar Hospitality Group commented:
“The
introduction of U by Emaar at Address Istanbul reflects our vision of creating
meaningful connections through exceptional experiences across borders. Istanbul
is a city of timeless beauty and global significance, and we are proud to
extend our loyalty offerings to this inspiring destination. This is just the
beginning of a broader journey toward international enrichment for our
members.”
Welcoming
the world to Istanbul through U by Emaar
U
by Emaar invites its global community of members to experience the unique blend
of tradition and innovation that defines Istanbul. From gourmet cuisine to
bespoke wellness, every stay at Address Istanbul becomes a journey of elevated
moments—rewarded every step of the way.
To
learn more about U by Emaar and the exclusive benefits available at Address
Istanbul, please visit www.ubyemaar.com.
Image
Credit: © U by Emaar
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