Tourexpi
Thailand Celebrates 50 Years of Thai-China Relations at Harbin Ice Festival
The
Tourism Authority of Thailand (TAT) launched a photo exhibition and cultural
showcase at the Nihao! China: China Ice and Snow Tourism Overseas
Promotion Season 2025 on 5 January 2025. These events form a highlight of
the prestigious Harbin Ice and Snow Festival, held from 5-8 January
2025, and celebrate the longstanding friendship between Thailand and China.
“This
marks the beginning of a year-long celebration of the 50th anniversary of
Thai-China relations,” said TAT Governor, Ms. Thapanee Kiatphaibool. “The
photo exhibition and cultural performances illustrate Thailand’s charm and
serve as a bridge to inspire Chinese travellers, who are integral to our goal
of welcoming 39 million international tourists in 2025.”
The
Harbin Ice and Snow Festival, China’s largest snow festival, attracts over
40,000 attendees daily. TAT’s involvement strengthens Thai-China cultural ties
while encouraging high-spending Chinese travellers to visit Thailand.
Captivating
‘Thai Charm’ Photo Exhibition
At
the heart of TAT’s presence is the ‘Thai Charm’ Photo Exhibition, an
inspiring visual journey showcasing Thailand’s rich cultural heritage, unique
traditions, and vibrant tourism experiences. Through the lens of the 5
Must Do in Thailand concept—Must Taste, Must Try, Must Buy, Must Seek, and Must
See—the exhibition captures the essence of Thai hospitality and offers a
glimpse into the nation’s diverse travel offerings.
The
exhibition connects Thai culture with Chinese audiences, emphasising mutual
appreciation and inspiring travel plans. Visitors can explore everything from
tantalising Thai cuisine and exciting activities to local crafts, hidden gems,
and unforgettable performances.
Enchanting
Thai Art and Cultural Performances
TAT
added a vibrant cultural dimension to the Harbin Ice and Snow Festival 2025
with a series of live performances showcasing Thailand’s diverse heritage.
Highlights included a celebration of Thai traditions through greetings (wai),
cuisine, and cultural practices; a graceful southern Thai dance featuring
delicate movements and melodious music; and a lively central Thai performance
traditionally seen in festive processions.
The
showcase also featured a northeastern (Isan) performance blending bamboo
percussion with elegant umbrella dances, a jubilant portrayal of mythical
beings symbolising unity and happiness, and a grand display of cultural
treasures from all regions of Thailand.
Looking
Ahead
In
addition to these events, TAT has planned a grand Chinese New Year celebration
in Bangkok’s Chinatown. This celebration aims to deepen ties between the two
nations and attract travellers to explore Thailand throughout the Amazing
Thailand Grand Tourism and Sports Year 2025.
Image
Credit: © TAT
The most interesting news
Tourism boom: Eurowings founds its own tour operator
Eurowings Holidays GmbH launches on 1 April 2025.
IHG to debut Vignette Collection in France
The hotel will join Vignette Collection’s European chapter of 10 hotels as IHG maintains momentum towards its 10-year target to reach 100 hotels globally.
Radisson Collection Hotel, Berlin opens as a new icon in the German capital
Radisson Collection Hotel, Berlin is now open, offering a new landmark in the heart of the vibrant Mitte district.
ANA InterContinental Tokyo unveils Icon Reborn transformation
Opening doors to a world of fascination.
TUI Musement becomes global Tours & Activities partner for Travel Counsellors
TUI Musement platform with experiences in over 100 countries integrated within Travel Counsellors platform Phenix.
Tura Turizm Joins the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is delighted to welcome Tura Turizm Holding as its newest Regional Member, adding their expertise on the powerful Turkish market to the global organisation’s membership.
Award-winning Lufthansa Allegris cabin now bookable for further destinations
From now on, travelers can book flights with Lufthansa Allegris to additional destinations and select special Allegris seats.
Germany’s inbound tourism with growth opportunities for 2025
Germany's inbound tourism continued to grow in 2024. Despite numerous challenges in many source markets, preliminary figures provided by the Federal Statistical Office show that 85,3 million international overnight stays were registered by the end of
Costa Rica’s sustainable, experience-based tourism in the spotlight at ITB Berlin 2025
Costa Rica is set to give visitors to ITB Berlin 2025 a taste of its dynamic approach to tourism blending sustainability, adventure, and cultural heritage.
British Airways improves and extends its Bonus Tier Point offer
The offer will apply to bookings on flights with a BA code, made from now until December 31, 2025 for flights taken from April 1, 2025, allowing customers to earn up to an additional 550 Tier Points per flight.
TAT Launches ASEAN + India Shoppers in Thailand 2025
Thailand’s premier shopping extravaganza returns to boost the economy through shopping and soft power.
Accessibility at the forefront of tourism planning
UN Tourism and the European Accessibility Resource Centre (AccessibleEU) have joined accessible tourism champions to advance policies, standards, incentives, skills and business strategies, making inclusion a reality for millions of people.
Positive industry outlook reflected at ITB Berlin 2025
ITB Berlin is setting the pace shortly before the trade show begins: with 95 per cent of the display area already booked, a record number of international exhibitors from 165 countries as well as strong growth in key travel segments, the World's Lead
Türkiye begins renovation of Damascus International Airport
Turkish transport minister says effort includes security upgrades, new equipment, personnel training.
Middle East Members back UN Tourism’s Vision for the Region as Education and Sports Tourism Leader
UN Tourism’s Member States from across the Middle East have met again to guide the continued growth of the sector across the region. The 51st session of the Regional Commission welcomed high-level delegations from 13 Member States, including eight
Eight Continents Expands Portfolio with the Launch of Treetop by Eight Continents Zanzibar
Eight Continents Hotels & Resorts proudly announces the addition of Treetop by Eight Continents Zanzibar to its prestigious portfolio. A hidden gem nestled in the heart of Zanzibar, this exclusive island resort redefines luxury with its breathtaking
Khiri Travel Joins The Long Run
The fast-growing global network believes in regenerative travel and leading by example to make tourism a force for good around the world.
Love is in the air this Valentine’s Day with Emirates
Love is taking off at Emirates this February 14, as customers are treated to Valentine-themed cakes and chocolates onboard, a range of decadent pink desserts in Emirates lounges, romantic rosé champagne, gift-giving inspiration on EmiratesRED, and a
Harbin wonderland welcomes the world
Harbin, capital of Northeast China's Heilongjiang province, is a top destination for domestic and international tourists seeking a spectacular winter adventure.
Dusit International and Grand Land Inc. break ground on ASAI Cebu Oslob
Expected to open in late 2026, ASAI Cebu Oslob will introduce ASAI Hotels’ signature blend of modern design, local experiences, and vibrant communal spaces to one of the Philippines’ most scenic coastal destinations.
easyJet launches easyJet Plus for Business
easyJet has launched easyJet Plus for Business which enables businesses to buy, manage and receive discounts on multiple memberships on behalf of their employees and access a range of special travel benefits
