Tourexpi
Thailand Celebrates 50 Years of Thai-China Relations at Harbin Ice Festival
The
Tourism Authority of Thailand (TAT) launched a photo exhibition and cultural
showcase at the Nihao! China: China Ice and Snow Tourism Overseas
Promotion Season 2025 on 5 January 2025. These events form a highlight of
the prestigious Harbin Ice and Snow Festival, held from 5-8 January
2025, and celebrate the longstanding friendship between Thailand and China.
“This
marks the beginning of a year-long celebration of the 50th anniversary of
Thai-China relations,” said TAT Governor, Ms. Thapanee Kiatphaibool. “The
photo exhibition and cultural performances illustrate Thailand’s charm and
serve as a bridge to inspire Chinese travellers, who are integral to our goal
of welcoming 39 million international tourists in 2025.”
The
Harbin Ice and Snow Festival, China’s largest snow festival, attracts over
40,000 attendees daily. TAT’s involvement strengthens Thai-China cultural ties
while encouraging high-spending Chinese travellers to visit Thailand.
Captivating
‘Thai Charm’ Photo Exhibition
At
the heart of TAT’s presence is the ‘Thai Charm’ Photo Exhibition, an
inspiring visual journey showcasing Thailand’s rich cultural heritage, unique
traditions, and vibrant tourism experiences. Through the lens of the 5
Must Do in Thailand concept—Must Taste, Must Try, Must Buy, Must Seek, and Must
See—the exhibition captures the essence of Thai hospitality and offers a
glimpse into the nation’s diverse travel offerings.
The
exhibition connects Thai culture with Chinese audiences, emphasising mutual
appreciation and inspiring travel plans. Visitors can explore everything from
tantalising Thai cuisine and exciting activities to local crafts, hidden gems,
and unforgettable performances.
Enchanting
Thai Art and Cultural Performances
TAT
added a vibrant cultural dimension to the Harbin Ice and Snow Festival 2025
with a series of live performances showcasing Thailand’s diverse heritage.
Highlights included a celebration of Thai traditions through greetings (wai),
cuisine, and cultural practices; a graceful southern Thai dance featuring
delicate movements and melodious music; and a lively central Thai performance
traditionally seen in festive processions.
The
showcase also featured a northeastern (Isan) performance blending bamboo
percussion with elegant umbrella dances, a jubilant portrayal of mythical
beings symbolising unity and happiness, and a grand display of cultural
treasures from all regions of Thailand.
Looking
Ahead
In
addition to these events, TAT has planned a grand Chinese New Year celebration
in Bangkok’s Chinatown. This celebration aims to deepen ties between the two
nations and attract travellers to explore Thailand throughout the Amazing
Thailand Grand Tourism and Sports Year 2025.
Image
Credit: © TAT
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