Tourexpi
The Tourism Authority of Thailand (TAT) has confirmed
that Thailand Travel Mart Plus (TTM+) 2026 will be held from 10 to 12 June at
the NICE Pattaya Convention and Exhibition Center in Chon Buri. As the
country’s leading B2B tourism platform, the event aims to strengthen
international partnerships, boost investment and reinforce Thailand’s position
as a major destination for global tourism and business events.
Platform for global partnerships and industry exchange
Now in its 23rd edition, TTM+ is expected to host more
than 400 Thai sellers and 400 international buyers from over 50 countries. More
than 11,000 pre-scheduled business meetings are planned, complemented by
product showcases, curated networking formats and knowledge-sharing sessions
focusing on global tourism trends, sustainability and innovation.
“TTM+ 2026 is Thailand’s flagship B2B platform
connecting global travel buyers with the strength and diversity of Thai
tourism. Hosting this year’s edition in Chon Buri allows us to present a wide
range of tourism products and business opportunities under our ‘New Thailand’
strategic direction and the ‘Healing is the New Luxury’ campaign. We aim to
strengthen international partnerships and drive sustainable growth across the
tourism sector,” said Ms. Thapanee Kiatphaibool, TAT Governor.
Focus on quality, sustainability and well-being
The 2026 edition is guided by the concept “Healing is
the New Luxury”, reflecting a strategic focus on traveller confidence, safety
and well-being. At the same time, the event highlights Thailand’s commitment to
sustainable tourism development and high-quality travel experiences under the
“New Thailand” framework.
Chon Buri showcases diversity of Thai tourism
As host destination, Chon Buri will present a broad
spectrum of tourism products, ranging from established destinations to emerging
areas. The province is one of Thailand’s most dynamic tourism regions and
offers a suitable setting to demonstrate the country’s ability to combine
economic growth with sustainability and community-based value creation.
Business meets immersive destination experience
Participants will also experience curated cultural and
lifestyle programmes that reflect the identity of Chon Buri, including local
craftsmanship, performances and nature-based activities. The event is expected
to generate substantial tourism revenue and deliver positive economic effects
for businesses, local communities and supply chains across Thailand.
Image
Credit: © TAT
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