Princess Cruises launches Blue Friday sale with discounts of up to 50 percent - Get updated on what's happening in tourism!

Princess Cruises has launched its annual Blue Friday promotion, offering discounts on selected voyages across its international cruise programme. Running from November 6 to December 7, 2026, the campaign includes reductions of up to 50% on cruise fares, additional instant savings of up to $400 and complimentary cruise fares for third and fourth guests on eligible sailings. Taxes and fees remain payable, and the offers are subject to specific booking conditions.

The promotion covers a range of destinations, including Alaska, Northern Europe, the Mediterranean and the Caribbean. It also features itineraries in Mexico, Australia and New Zealand, with departures extending into the 2027 cruise season. By launching the campaign several weeks before Black Friday and keeping it open into December, Princess Cruises is providing a longer booking period than a conventional short-term promotional sale.

For travel advisors, the campaign creates an opportunity to encourage advance bookings for next year's cruise holidays. The combination of percentage discounts, instant savings and reduced costs for additional passengers may be particularly relevant for couples, families and groups travelling together. However, the maximum advertised reductions do not necessarily apply to every sailing or cabin category, making individual fare comparisons important.

Selected itineraries across five regions

Among the European departures included in the promotion is a seven-day Mediterranean cruise aboard Sun Princess, sailing from Rome to Athens on August 22, 2027. The itinerary includes destinations in Italy and Turkey, combining two established Mediterranean cruise markets.

In the Caribbean, Star Princess will operate a seven-day Western Caribbean itinerary from Fort Lauderdale on February 27, 2027, including Mexico. Discovery Princess will offer a seven-day Mexican Riviera cruise departing Los Angeles on March 13.

Alaska is represented by a seven-day Inside Passage sailing aboard Star Princess, departing Seattle on May 9, 2027. The promotion also includes longer itineraries, such as a 15-day voyage from Sydney to Auckland aboard Sapphire Princess, departing October 26, 2027.

These examples illustrate the geographical range of the campaign, although Princess Cruises has not specified how many departures or cabins are available at the maximum advertised discount.

Additional benefits for returning passengers

A separate Black Friday Private Sale will run from November 13 to 23, 2026, targeting guests who have previously travelled with Princess Cruises.

During this period, eligible returning passengers can receive additional savings of up to $800, discounts of up to 50% on cruise fares and complimentary third- and fourth-guest fares on selected departures. The offer also includes a 50% reduction in deposits.

The private sale provides a further incentive for repeat customers to book their next voyage during the promotional period. As with the general Blue Friday campaign, availability and eligibility depend on the selected itinerary and applicable booking conditions.

Princess Cruises is positioning the promotion around early holiday planning and the opportunity to secure future cruise experiences at reduced prices. The campaign covers both shorter seven-day holidays and longer international itineraries, allowing travel advisors to address different customer preferences.

Bookings and further information are available through travel advisors and Princess Cruises' direct sales channels. For international markets, travellers should check the applicable local booking conditions, currency and promotional availability, as the announced savings are expressed in US dollars.

Image Credit: © Princess Cruises