Garner becomes fastest-growing brand in IHG history with 100 hotels - Get updated on what's happening in tourism!

Garner, the midscale conversion brand of IHG Hotels & Resorts, has reached 100 open hotels worldwide less than three years after its launch in August 2023. The milestone marks the fastest global expansion of any brand in IHG’s history and highlights growing demand for flexible conversion models in the hospitality sector.

Strong pipeline and global expansion

In addition to its existing portfolio, Garner has nearly 80 hotels in the pipeline, which is expected to significantly expand its footprint in the coming years. The brand is already present or planned in 12 countries, including the United States, Mexico, Italy and Japan.

Conversion properties play a key role in this growth. In 2025, they accounted for 52 percent of all IHG room openings. Garner’s flexible development model, competitive cost structure and reduced pre-opening requirements have contributed to rapid project turnaround times, with some properties opening just weeks after signing.

Focus on essential comfort and value

Garner targets travelers seeking reliable comfort and service at an accessible price point. The brand emphasizes core stay elements such as comfortable beds, quality sleep and hot breakfast, complemented by practical workspaces for business and leisure travelers.

At the same time, each property reflects the character of its location, incorporating design elements inspired by its surrounding city.

Karen Gilbride, Global Vice President for Garner hotels at IHG Hotels & Resorts, said: “Garner’s initial global success reflects IHG’s proven expertise in building and scaling conversion-ready brands that owners and guests trust. Beyond offering a high-quality alternative for value-conscious travelers, Garner’s flexible development model allows the brand to more quickly enter new global markets and deliver returns for owners. Even as we’ve reached some amazing initial milestones, we’re just starting to tap into Garner’s full growth potential and look forward to introducing its unique offering to more owners and travelers in the years ahead.”

Regional growth across Americas and EMEAA

In the Americas, Garner recorded 32 signings and 23 openings in 2025, ranking among the most active IHG brands in the region. New properties include the first hotel in Mexico and additional locations in the United States, including Montana and Arizona, as well as expansions in the Boston and New York areas.

Across Europe, the Middle East, Asia and Africa, Garner achieved 43 openings in 2025, the highest number among IHG brands in the region. Growth was driven in part by a large-scale agreement in Germany with NOVUM Hospitality. Further expansion included market entries in Italy, Türkiye and the United Kingdom, as well as multiple openings in Japan and Thailand, alongside initial signings in India.

Further expansion planned in Greater China

Looking ahead, Garner plans to expand into Greater China later in 2026, further strengthening its presence in key high-demand travel markets. The brand aims to offer additional options for travelers seeking efficient, comfortable stays in major urban destinations.

Image Credit: © IHG