Tourexpi
Princess Cruises is enhancing its award-winning “North
to Alaska” programme with four new onboard experiences for the 2026 season. The
expanded offering will be available across all eight ships sailing in Alaska,
as the cruise line prepares for its largest deployment in the region to date.
The 2026 season will feature eight ships, 180
departures and visits to 19 destinations, offering a broad range of itineraries
including cruise and land-and-sea combinations. A key highlight is the debut of
the new flagship Star Princess, further strengthening Princess Cruises’
presence in the market.
New immersive experiences bring Alaska closer to
guests
Originally introduced in 2015, the “North to Alaska”
programme focuses on authentic encounters with local culture, nature and
heritage. The new experiences for 2026 are designed to deepen this connection
through a mix of education, entertainment and scenic immersion.
“Our North to Alaska program is designed to bring
guests closer to the spirit, culture and natural beauty of Alaska in ways only
Princess can deliver,” said John-Paul Lamb, Vice President of Entertainment at
Princess Cruises. “From encounters with local experts and native storytellers
to immersive entertainment and scenic glacier viewing, these experiences allow
our guests to connect with Alaska along every step of their journey.”
Among the new highlights is “The Glacier Experience: A
Signature Princess Day”, featuring close-up glacier viewing, expert narration
and ranger-led insights. Guests also gain access to exclusive viewing areas and
educational programmes on board.
“Welcome to Alaska” introduces travellers to the
destination at the start of each voyage, while “Après Sea” offers a relaxed,
après-ski-inspired lounge concept after excursions. The “Candlelight Concert
Series: Fire & Ice” adds a musical dimension with performances by Alaskan
artists in an intimate setting.
Culinary focus on regional specialities
The programme also expands its culinary component with
new à la carte dishes highlighting regional ingredients. Specialty restaurants
such as Crown Grill and Sabatini’s Italian Trattoria will feature Alaskan
seafood including wild king salmon, crab and halibut, presented in refined
dining formats.
Popular formats return to the programme
Alongside the new elements, established experiences
remain part of the offering. These include the Great Alaskan Lumberjack Show,
“Puppies in the Piazza” with sled dog demonstrations, and guest presentations
by participants from the TV series “Deadliest Catch”.
A curated speaker series brings insights from Alaska
Native representatives, authors and photographers, while additional activities
such as outdoor film screenings, stargazing sessions and themed competitions
further enhance the onboard experience.
Family and youth programmes expand experiential
learning
Younger guests benefit from dedicated formats such as
the Glacier Bay Junior Rangers programme, Gold Rush-themed adventures and
team-based exploration activities. These initiatives combine education with
interactive storytelling and outdoor-inspired experiences.
With more than 55 years of experience in Alaska,
Princess Cruises continues to position itself as a leading operator in the
region, focusing on immersive travel experiences that connect guests with the
landscapes, culture and stories of Alaska.
Image
Credit: © Princess Cruises
The most interesting news
Read the News

Turkish tourism stays resilient despite regional conflicts
Strong summer demand keeps visitor numbers stable as TURSAB calls for broader tourism products and tighter rules for foreign digital booking platforms
Read the News

Carnival Tropicale opens bookings ahead of 2028 Galveston debut
Carnival Cruise Line’s fifth and final Excel-class ship will sail from Texas to the Caribbean, Bahamas and Mexico from April 2028
Read the News

PAM Hotels expands MICE focus across Mexico and Latin America
The group presented 14 properties across nine brands at IBTM Americas 2026, targeting new business from meetings, incentives, congresses and corporate events
Read the News

Nicaragua waives VAT on tourism services during September holidays
Hotels, hostels and restaurants can join the nine-day tax incentive from September 12 to 20 as Nicaragua seeks to stimulate domestic travel during its patriotic holidays
Read the News

Asia: Agoda identifies six emerging destinations for sleep tourism
From Japanese hot springs to Vietnamese mountain lakes, Agoda highlights quieter Asian destinations for travelers increasingly prioritizing rest and recovery
Read the News

Caribbean and Brazil: Palladium Hotel Group unveils festive season program
Grand Palladium, TRS Hotels and Family Selection resorts will offer special dining, entertainment and in-room experiences across Mexico, the Dominican Republic, Jamaica and Brazil
Read the News

Brazil: Pantanal opens up a world of jaguar safaris and nature adventures
Brazil’s vast tropical wetland combines wildlife watching, river journeys, traditional ranch life and conservation experiences across Mato Grosso and Mato Grosso do Sul
Read the News

Eurowings opens new crew training centre in Dusseldorf
New 2,000-square-metre facility near Dusseldorf Airport will train up to 150 crew members a day, with virtual reality technology to follow in 2027
Read the News

UK tourist tax plans raise concerns over international competitiveness
WTTC warns uncapped overnight visitor levies in England could reduce demand, divert spending abroad and put tourism jobs and investment at risk
Read the News

Qatar Airways expands winter network to more than 170 destinations
Canberra and Zanzibar return to the network as the airline adds frequencies across Europe, Africa, Asia Pacific, North America and the Middle East
Read the News

Istanbul Airport targets luxury aviation with new private terminal
Around 3,600 VVIP passengers have used the JETEX-IGA facility since May, with particularly strong demand from Russia, Central Asia and the Middle East
Read the News

Hilton ranks as Asia’s best workplace for second consecutive year
The hotel group marks a decade as the region’s highest-ranked hospitality employer while its Asia-Pacific workforce grows to more than 99,000
Read the News

Germany’s inbound tourism gains momentum during summer season
International overnight stays rose 3.2 percent in July, while travel industry sentiment points to further growth in the months ahead
Read the News

Eurowings expands winter network from Germany and the Czech Republic
New routes and extended services connect Berlin with Bologna, Dusseldorf with Milan and Tallinn, and Prague with Finnish Lapland
Read the News

Agoda matches Asian hidden gems with the twelve zodiac signs
From Niseko’s ski slopes to Ninh Binh’s limestone landscapes, Agoda turns astrology into inspiration for exploring lesser-known destinations across Asia
Read the News

Colombia adds 20 new international air routes in 2026
Ten airlines are expanding connectivity from the Americas, Europe and the Middle East, adding almost 15,500 weekly seats to Colombia
Read the News

Thailand: TAT promotes wellness and MICE tourism at Gastech 2026
Thailand is using the global energy conference in Bangkok to showcase wellness, culture and responsible travel to more than 50,000 international professionals
Read the News

Nicaragua strengthens tourism promotion in Canada
The Nicaraguan Tourism Institute presented the destination to travel industry professionals in Toronto and Montreal as part of the Canada Roadshow 2026
Read the News

Türkiye ranks among top non-EU destinations for European travellers
Eurostat data shows Türkiye was one of the three most popular destinations outside the European Union for EU residents in 2024
Read the News

ALTA aviation conference focuses on regulation and competitiveness
More than 170 airline executives, lawyers and industry experts discussed legal and aeropolitical challenges facing aviation across Latin America and the Caribbean
Read the News

Emirates expands travel rehearsals for neurodiverse families in Australia
Airport and aircraft simulations in Perth, Brisbane and Melbourne are designed to help passengers with autism and sensory sensitivities prepare for their journey
