Tourexpi
With
these new digital tools, the chain has upheld its commitment to providing an
excellent level of customer service and staying abreast of technological
development, always seeking to meet the needs and expectations of its guests in
an increasingly digitalised world.
The
new RIU website was created using the atomic design methodology to
give it a visual and intuitive look, with high-resolution images and
videos that capture the essence of each of the chain’s destinations, in
addition to more attractive and updated informative texts that evoke users’
emotions. This platform, which has been optimised to improve the browsing
experience, not only informs but also inspires users with engaging and exciting
multimedia content, promoting richer and more meaningful interaction and
allowing users to easily access a whole host of information about the hotel
chain's services and establishments.
The new www.riu.com has posed some major
technological challenges. Developed with the most advanced technology, based on
a new content management system and a microservices architecture to give users
a faster and more reliable, personalised and efficient experience, the new RIU
website not only offers new, agile features but is also able to quickly adapt
to changing customer and market needs. What’s more, as the new website is fully
integrated with the chain's hotel management system, users can check room
availability in real time with up-to-date pricing and booking details.
The
new RIU website also includes information on all of the new and improved
products that the hotel chain has introduced in recent years, such as the Elite Club service or
the RIU Party section,
where users can see when parties are being held at each hotel and even book
their spot in the VIP area. An innovative experiences section has
been added to help customers find a hotel that’s the perfect fit for their
tastes. The new destinations and hotels sections have a visual design
to inspire customers and present interesting information in an intuitive
format. Likewise, the RIU
Class loyalty channel takes pride of place with a fully revamped
section, making it easier for users to log in to and sign up for the programme
thanks to the addition of Google and Facebook buttons. And, of course, all
users will be able to find out more about RIU's social commitment in
the Proudly
Committed section.
In
parallel, with a completely updated visual experience in line with the look and
feel of the hotel chain's revamped website, the new RIU mobile
app gives users a convenient and accessible channel to make bookings,
manage their stays, receive offers and much more prior to their arrival.
Likewise, during their stay, they can use it to check in, book a table at a
restaurant, make an appointment at the spa, contact reception or view the
entertainment schedule. In short, the new RIU app is the chain’s strategic
communication, sales and 360º customer relations channel.
The
previous RIU app reached 2.5 million downloads for Android and achieved a
rating of 4.8 out of 5 in the Apple store. The chain now wants to maintain the
same levels of excellence with this updated mobile application, which is available
for iOS and Android devices, and has improved the user experience with features
such as a new, more intuitive booking process that is fully
conceptualised for each device or the new hotels and destinations section with
a more inspiring and visual design, as well as the greater visibility of the
RIU Class loyalty programme.
The
new RIU website and app represent a step forward in the chain's ambition to
face the future challenges of digital business and user engagement, ensuring
further improvements in the booking experience and its integral relationship
with customers.
For
further information please visit: www.riu.com
Image
Credit: © RIU Hotels & Resorts
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