Tourexpi
IHG
Hotels & Resorts (IHG), one of the world’s leading hotel companies has
today announced the signing of Bristol Berlin, Vignette Collection. The hotel
is part of Aroundtown’s portfolio which owns over 150 hotels across Europe.
IHG’s latest hotel signing will join Vignette Collection’s rapidly expanding
family of carefully curated luxury and lifestyle hotels this year.
IHG’s
first collection brand has seen rapid expansion since launching in 2021, with
its appeal to owners who are seeking to benefit from IHG’s industry-leading
enterprise, with ability to retain the hotel’s unique character, style, and
name. Over a period of three years alone, the brand has surpassed the halfway
point in its decade-long target to attract 100 hotels by 2030.
First
opened in 1952, the legendary Bristol Berlin hotel is located on
Kurfürstendamm, one of the most famous avenues in the heart of the city. Guests
staying at the hotel will be fully immersed in the city’s buzzing centre with
its eclectic array of theatres, architectural landmarks and high-end retail
offerings within reach.
Bristol
Berlin, Vignette Collection will feature 303 rooms, an all-day brasserie, lobby
lounge and bar, spa with a swimming pool, as well as 1,500 sqm of meeting and
event space.
(Mrs)
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts,
said: “With both guests and hotel owners continuing to show strong enthusiasm
for IHG's variety of brands, our strategy in the market now centres on steadily
increasing our luxury and lifestyle portfolio. It is great to see evidence of
this strategy in play with the prospective first opening of Vignette Collection
hotel in Germany.
As
one of our priority markets, and recognising the vast potential across all
market segments, we’ve made significant investments in Germany to support our
owners at every stage of their hotel’s lifecycle. From strengthening our
enterprise, including through our IHG One Rewards loyalty programme, enhanced
marketing campaigns and growing our teams on the ground, we are confidently
cementing our presence in the country.”
Kamaldeep
Manaktala, CEO of Hotels of Aroundtown said: “Through the partnerships
with IHG, we are taking the next step in unlocking the full potential of our
hotel, which benefits from a prime city centre location. In recent years, we
have successfully revitalized the property through extensive room renovations
and a refreshed restaurant concept. Now, with the strength of a leading global
hotel brand, we are leveraging these improvements to elevate the hotel’s
performance to new heights."
Vignette
Collection is IHG’s first collection brand and represents a curation of
distinct hotels, demonstrating diversity and discovery. Vignette Collection
combines each property’s individual identity with the brand’s promise of ‘A
Means For Good’ and Memorable Rituals. The brand offers a compelling way for
owners of one-of-a-kind hotels to benefit from IHG’s powerful enterprise
offering and global scale.
Bristol
Berlin, Vignette Collection will join a growing portfolio of IHG properties in
Germany, with 147* open hotels and a further 75* in development – across seven
brands (InterContinental, Hotel Indigo, voco, Crowne Plaza, Holiday Inn Express
and Holiday Inn and Garner). Bristol Berlin, Vignette Collection represents the
second signing for Vignette Collection in Germany, following Reit im Winkl.
*Numbers
as at 31 December 2024 unless otherwise stated
Image
Credit: © IHG Hotels
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