Tourexpi
Germany Travel Mart by GNTB 2026 in Oberhausen
The
German National Tourist Board (GNTB) is pleased with the outcomes of this
year's GTM 360°. Around 150 accredited buyers from the international travel
industry used the GNTB's online booking system to arrange more than 3,200
meetings with the 129 tourism companies and organisations at the workshop.
87
per cent of participants in an on-site survey confirmed that they were
satisfied or very satisfied with this year's GTM. 98 per cent successfully
established new business contacts and 85 per cent intend to take part in the
GTM again in the future.
Premium
partners for the organisation of GTM 2025 were Dorint Hotels Betriebs GmbH and
Deutsche Lufthansa AG. The mobility service provider Sixt SE was on board as a
cooperation partner.
At
the end of the 51st Germany Travel MartTM, Petra Hedorfer, CEO of the German
National Tourist Board, presented the GTM trophy to Rainer Suhr, Head of
Tourism and Marketing at OWT Oberhausener Tourismus- und Wirtschaftsförderung
GmbH. The Ruhr area city will host the 52nd GTM from 19 to 21 April 2026.
Petra
Hedorfer, CEO of the GNTB, explains: 'The new GTM 360° format proved to be a
resounding success. The emphasis was on collaboration and dialogue - with the
aim of generating new business, strengthening markets and raising the
international visibility of Germany as a travel destination. Oberhausen will be
our host in 2026 and serves as a prime example of the dynamic transformation of
the Ruhr region into a vibrant tourist destination with a rich cultural
offering. The old zinc factory as a GTM event venue is a reflection of this
development. I am confident that the OWT will provide an excellent framework
for presenting the performance and innovative strength of the German tourism
industry to international buyers.'
OWT
Managing Director Dr Andreas Henseler emphasises: ‘The award of the GTM to
Oberhausen is a proof of trust and at the same time a special recognition of
our development to date. It presents a significant opportunity to establish
Oberhausen as a destination for international city breaks.’
Rainer
Suhr, Head of Tourism and Marketing at OWT, considers the GTM to be 'a very
important milestone' in Oberhausen's tourism development. 'We are a young
destination with a high leisure and adventure value. An event as prestigious as
the GTM will strengthen our long-term image and provide a significant boost to
our business.’
A
particular focus of Oberhausen's presentation will be the green redevelopment
of the region and the International Garden Exhibition Ruhr 2027, which will
provide an additional reason for guests from abroad to visit the following
year.
Image
Credit: © DZT/Jens Wegener
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