Tourexpi
Emirates concludes high-impact presence at ITB Berlin 2025
Emirates
concluded yet another successful ITB Berlin, reinforcing its commitment to the
world’s largest travel trade show while deepening strategic partnerships across
the global travel eco-system. Over the event’s three day run, the airline
signed 11 strategic agreements, held 270 high-level meetings and received over
6,000 visitors at its stand, which featured Emirates' latest-generation A350
cabin products alongside its signature Onboard Lounge and Shower Spa, as well
as its sustainability initiatives.
Network
Expansion: Connecting the world to Asia
Ahead
of its return to this year’s edition of ITB Berlin, Emirates announced the
launch of three new Asian destinations – Shenzhen in China (1 July), Da Nang in
Vietnam (2 June) and Siem Reap in Cambodia (3 June). This strategic growth will
establish essential connections that benefit both leisure and business
travellers, delivering enhanced options, better connectivity, and greater
access to Southeast and East Asian markets.
Promoting
Central Europe and Mediterranean gateways
Emirates
also renewed its Memorandum of Understanding (MoU) with the Austrian National
Tourist Office (ANTO) on the sidelines of ITB Berlin, further reinforcing its
ongoing commitment to attracting travellers from across its global network to
explore this European gateway. The renewal of the partnership coincides with
Emirates celebrating 20 years of operations to Vienna last year, having carried
more than 5 million passengers between Dubai and the Austrian capital so far.
In a similar move to promote Malta, Emirates also signed an MoU with the Malta
Tourism Authority to boost inbound tourism to the Mediterranean gateway from
across its global network.
Reimagining
air-land-sea links
ITB
Berlin this year served as a springboard for the airline’s ever-expanding
cruise partnerships. The airline’s long-standing commitment to promote Dubai as
a preferred global cruise destination and hub was supported by the extension
and expansion of its strategic partnerships with TUI Cruises, Costa Cruises and
AIDA Cruises.
The
airline’s partnership extension with TUI Cruises is optimally timed with the
addition of their second vessel homeporting its operations in Dubai for the
2025/2026 cruise season. Emirates’ extended partnership with Costa Cruises
through 2027 will see both entities work even closer to explore enhanced
transport solutions between Dubai International Airport and Dubai Harbour
Cruise Terminal.
These
collaborations will further enhance connectivity between air, land and sea,
offering cruise customers a seamless booking experience and unparalleled
convenience at every touchpoint of their journey.
Elevating
the customer experience through OTAs
Emirates
strategically used ITB Berlin as a platform to expand its partnerships with key
global travel platforms as part of its continued commitment to customer
experience excellence, from booking to boarding.
The
airline expanded its long-term partnership with Expedia Group to offer
travellers the convenience of personalising their own trips on Emirates. The
airline’s full integration of its New Distribution Capability (NDC) API with
Expedia Group’s brands, now offers its complete portfolio of products and
services, including extra baggage and seat selection.
Emirates
and Trip.com renewed their long-standing partnership, helping to
expand Trip.com’s global presence, leveraging Emirates' extensive
international network, and coordinating promotional efforts in Asian and
European markets, which remain a strategic focus for
both Trip.com and Emirates.
Image
Credit: © Emirates Airlines
The most interesting news
Hyatt Regency Danang Enhances Family Offerings for 2025
Hyatt Regency Danang Resort and Spa is expanding its award-winning family experience in 2025 with new attractions designed to delight guests of all ages.
Corendon Airlines Celebrates 20th Anniversary with New Routes, Onboard Specials, and Discounts
Corendon Airlines marked its 20th anniversary with a celebratory gala at the Cosmos Theatre in Antalya, bringing together partners from tourism, aviation, business, and media to honour two decades of growth and look ahead to the future.
United Airlines Reaches Tentative Agreement with Flight Attendants Union
United Airlines and the Association of Flight Attendants-CWA (AFA) have reached a tentative agreement that includes industry-leading wages, a signing bonus, and quality-of-life improvements for the airline’s 28,000 flight attendants.
Emirates Skywards Partners with Coca-Cola Arena to Offer Exclusive Entertainment Experiences
Emirates Skywards, the award-winning loyalty programme of Emirates, has expanded its Skywards Exclusives portfolio by partnering with Dubai’s Coca-Cola Arena, offering members the chance to redeem or bid Miles for hospitality tickets to top live ev
Bangladesh Seeks Turkish Partnership for Forest Restoration and Eco-Tourism Development
Bangladesh has officially requested technical support from Türkiye to advance its forest restoration initiatives and develop a sustainable eco-tourism strategy.
WTM London 2025 Poised to Be the Largest in Its 45-Year History
World Travel Market (WTM) London is set to host its most expansive and influential edition to date when it returns from Tuesday 4 to Thursday 6 November 2025.
Türkiye Welcomes 10,59 Million Foreign Tourists in First Four Months of 2025
Türkiye attracted 10.59 million foreign visitors between January and April 2025, according to data released today by the Ministry of Culture and Tourism.
Hilton Named #1 Best Workplace in Vietnam for 2025
Global hospitality leader Hilton (NYSE: HLT) has been named the No. 1 Best Workplace in Vietnam™ 2025 in the medium-sized company category by Great Place to Work®, marking its first time at the top spot in the country.
Moldova to Host the 46th World Congress of Vine and Wine
The Country with the Highest Vineyard Density Per Capita.
International Tourist Arrivals Rise 5% in Q1 2025, Surpassing Pre-Pandemic Levels
According to the latest World Tourism Barometer published by UN Tourism, international tourist arrivals (overnight visitors) grew by 5% in the first quarter of 2025, with more than 300 million travellers crossing borders—an increase of 14 million c
Marella Cruises Unveils Winter 2026 Itineraries
Marella Cruises, the UK cruise line of TUI, has announced its winter 2026 programme, featuring an exciting mix of brand-new ports of call and long-awaited returns to popular destinations.
IHG Hotels & Resorts and Singapore Airlines Partner to Empower SMEs Across Asia-Pacific
IHG Hotels & Resorts (IHG) and Singapore Airlines (SIA) have launched a strategic partnership to support the growth and mobility of small and medium-sized enterprises (SMEs) across the Asia-Pacific region.
Spanish Government Reaffirms Commitment to Social Sustainability and Digitalisation
Jordi Hereu, Spain’s Minister for Industry and Tourism, today reiterated the government’s strong commitment to the social sustainability of the tourism sector, describing it as an immense industry undergoing rapid and continuous transformation.
‘Tout à fait Thaï 2025’ Festival in Paris Attracts 10,000 Visitors
The Tourism Authority of Thailand (TAT) celebrated the success of the “Tout à fait Thaï 2025” festival in Paris, which welcomed over 10,000 visitors to the Parc de Bagatelle on 24–25 May.
South Africa’s Travel & Tourism Sector Set to Reach Record Employment in 2025
The World Travel & Tourism Council (WTTC) has announced that South Africa’s Travel & Tourism sector is on course to achieve a historic employment milestone in 2025, with job numbers projected to exceed pre-pandemic levels.
Riyadh Air and Saudi Ministry of Culture Unite to Showcase National Heritage through Air Travel
Riyadh Air has signed a strategic partnership with Saudi Arabia’s Ministry of Culture to make authentic Saudi heritage a core feature of its passenger experience.
UN Tourism and FAO Launch Sustainable Gastronomy Tourism Initiative in Pacific Island States
A new joint project by UN Tourism, the Mountain Partnership Secretariat at FAO, and the Pacific Tourism Organization (SPTO) aims to connect agrifood systems with tourism in seven Pacific Small Island Developing States (SIDS), promoting inclusive grow
Chiang Mai: San Kamphaeng Hot Springs Transformed by Light and Imagination
The Tourism Authority of Thailand (TAT) unveils Onsen@Sankamphaeng, a radiant nighttime experience blending digital art, cultural storytelling, and natural wonder.
Four Seasons Yachts Unveils Marina Day Experience, Redefining Luxury at Sea
Innovative design, Riviera-inspired elegance, and bespoke sea-level adventures set to debut aboard Four Seasons I in 2026
Thailand Launches ‘Sawasdee Nihao’ Initiative to Celebrate 50 Years of Thai–Chinese Relations
High-profile campaign marks diplomatic milestone and repositions Thailand as a premium, sustainable destination for Chinese travellers
Spain Hosts 123rd Meeting of UN Tourism Executive Council to Nominate New Secretary-General
High-level gathering in La Granja (Segovia) highlights Spain’s leadership in sustainable tourism and UN Tourism’s 50th anniversary
