Tourexpi
TAT and Expedia Group Launch Three-Year Partnership to Boost Quality Tourism
The
Tourism Authority of Thailand (TAT) has entered into a strategic three-year
partnership with Expedia Group, one of the world’s leading travel technology
companies, to accelerate quality and sustainable tourism growth across the
country.
Ms.
Thapanee Kiatphaibool, TAT Governor, said: “We are excited to embark on
this journey with Expedia Group, a long-standing partner, and work together to
develop an equitable and sustainable business environment for Thailand’s
tourism. Expedia Group’s innovative technology and our combined tourism
initiatives will strengthen our engagement with travellers and increase
destination mindshare, which will in turn drive visitor arrivals and spending.”
The
partnership supports TAT’s long-term vision of positioning Thailand as a
leading global tourism hub that promotes high-value, sustainable growth for the
economy and local communities. Over the next three years, TAT and Expedia Group
will collaborate across three key areas:
First,
the initiative will focus on attracting high-value international travellers by
leveraging Expedia Group’s global platform to stimulate demand among quality
travel segments.
Second,
both organisations will work together on data-sharing and strategy development.
Using Expedia Group’s first-party data—covering demand trends, traveller
preferences, and market analysis—TAT and the Ministry of Tourism and Sports
will enhance their tourism planning and implementation strategies.
Third,
the partnership will support tourism development in secondary provinces. This
includes joint efforts to boost tourism in emerging destinations and distribute
visitor spending more evenly across the country.
“Thailand
is an important destination for Expedia Group, and we are pleased to continue
working together with the Tourism Authority of Thailand to develop a strong,
democratised tourism industry through a multi-year commitment, in which the
people of Thailand can benefit directly,” stated Mr. Greg Schulze, Chief
Commercial Officer, Expedia Group. “This partnership allows us to leverage our
industry-leading travel media network backed by our robust first-party data to
bring the world to Thailand.”
As
Thailand’s tourism sector continues to grow, TAT and Expedia Group aim to
ensure that this growth is both inclusive and sustainable—empowering local
communities and preserving the country’s rich natural and cultural heritage.
Image
Credit: © TAT
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