Tourexpi
The
Tourism Authority of Thailand (TAT) has entered into a strategic three-year
partnership with Expedia Group, one of the world’s leading travel technology
companies, to accelerate quality and sustainable tourism growth across the
country.
Ms.
Thapanee Kiatphaibool, TAT Governor, said: “We are excited to embark on
this journey with Expedia Group, a long-standing partner, and work together to
develop an equitable and sustainable business environment for Thailand’s
tourism. Expedia Group’s innovative technology and our combined tourism
initiatives will strengthen our engagement with travellers and increase
destination mindshare, which will in turn drive visitor arrivals and spending.”
The
partnership supports TAT’s long-term vision of positioning Thailand as a
leading global tourism hub that promotes high-value, sustainable growth for the
economy and local communities. Over the next three years, TAT and Expedia Group
will collaborate across three key areas:
First,
the initiative will focus on attracting high-value international travellers by
leveraging Expedia Group’s global platform to stimulate demand among quality
travel segments.
Second,
both organisations will work together on data-sharing and strategy development.
Using Expedia Group’s first-party data—covering demand trends, traveller
preferences, and market analysis—TAT and the Ministry of Tourism and Sports
will enhance their tourism planning and implementation strategies.
Third,
the partnership will support tourism development in secondary provinces. This
includes joint efforts to boost tourism in emerging destinations and distribute
visitor spending more evenly across the country.
“Thailand
is an important destination for Expedia Group, and we are pleased to continue
working together with the Tourism Authority of Thailand to develop a strong,
democratised tourism industry through a multi-year commitment, in which the
people of Thailand can benefit directly,” stated Mr. Greg Schulze, Chief
Commercial Officer, Expedia Group. “This partnership allows us to leverage our
industry-leading travel media network backed by our robust first-party data to
bring the world to Thailand.”
As
Thailand’s tourism sector continues to grow, TAT and Expedia Group aim to
ensure that this growth is both inclusive and sustainable—empowering local
communities and preserving the country’s rich natural and cultural heritage.
Image
Credit: © TAT
The most interesting news


Historic Ju 52 on its Way to the Lufthansa Group Conference and Visitor Center
The historic Junkers Ju 52, affectionately known as "Aunt Ju," is leaving Paderborn-Lippstadt to become a permanent exhibit at the new Lufthansa Group Conference and Visitor Center.


Major Boost for Tourism: Construction Begins on the Antalya–Alanya Highway
Turkey’s Minister of Transport and Infrastructure, Abdulkadir Uraloğlu, has announced that construction of the new Antalya–Alanya highway will officially commence on 25 July.


Marriott International Completes Acquisition of citizenM Brand
Transaction Expands Company's Global Lifestyle Offerings.


Italy set to break tourism records as Rome prepares to host WTTC’s 25th Global Summit
International visitor spending to exceed €60 billion as global tourism leaders head to the Eternal City.


TUI Care Foundation launches two new TUI Futureshapers projects in Portugal and North Africa
TUI Futureshapers Portugal offers training, mentorship, and expert support to help social entrepreneurs build sustainable tourism businesses with impact.


Ryanair urges government to abolish air travel tax in 2026 budget
Air travel tax must be scrapped if Germany wants to return to pre-COVID traffic and tourism levels


AI-supported ground processes: Lufthansa, Fraport, and zeroG drive innovation at Frankfurt Airport
Camera-based computer vision solution “seer” improves punctuality — ground operations become more efficient — customer experience enhanced.


There's Never Been a Better Time to Visit Hyatt Regency Danang
Travel + Leisure World's Best Awards 2025 winner unveils elevated dining experiences and unparalleled family accommodations.


TAT Launches Coral College Project to Promote Safe and Sustainable Marine Tourism
New bilingual e-learning platform aims to protect marine ecosystems and raise tourist awareness.


Discover the Untouched: Marriott Bonvoy’s Hidden Gems Across the Caribbean and Latin America
Marriott Bonvoy invites travelers to uncover some of the Caribbean and Latin America’s most untouched destinations—places where nature takes center stage, serenity feels authentic, and every step is a chance to reconnect with the world in its pur


Emirates Group Launches Massive Talent Drive to Power Its Next Era of Innovation and Expansion
The Group is recruiting over 17,300 professionals across 350 roles in 2025.


Information Overload: Sabre Finds Content Fragmentation Is A Big Problem
Travel agencies around the world are struggling with rising operational costs and inconsistent customer experiences due to a growing fragmentation of content systems.


IHG Hotels & Resorts Announces First voco Resort in Oman with the Signing of voco Al Mouj Muscat
IHG Hotels & Resorts has announced the signing of a management agreement with Golden Group Holding for voco Al Mouj Muscat, a 251-room beachfront resort set to open in the fourth quarter of 2025.


Boutique Meets Basalt: Cave Luxury at Signature Cave Cappadocia
Amidst surreal tuff rock formations, ancient cave churches, and millennia-old rock dwellings, Wyndham Hotels & Resorts has unveiled a unique boutique property: Signature Cave Cappadocia, Trademark Collection by Wyndham—an extraordinary retreat in o


Agoda Ranks Asia's Most Affordable Summer Destinations for Hoteliers to Manage Yields from Deals
Surabaya leads the list of top-value destinations across Asia, with average room rates at just $35 per night, according to digital travel platform Agoda.


Balancing Conservation and Tourism: German-Polish Project Develops Monitoring for Protected Areas
How can nature conservation and tourism coexist in sensitive protected areas? The German-Polish project "MoPA" aims to answer this by developing sustainable visitor management and socio-economic monitoring in the Lower Oder Valley.


Thailand Leads Push to Strengthen Two-Way Travel Between India and ASEAN
As part of the ASEAN-India Year of Tourism 2025, the Tourism Authority of Thailand (TAT) hosted the ASEAN-India Forum from 22–25 July in Bangkok.


Greece Introduces Cruise Passenger Fee to Boost Tourism Revenue
Greece has implemented a new fee targeting cruise ship passengers disembarking at its ports, aiming to increase national tourism revenue.


Turkish Citizens to Benefit from Facilitation in Schengen Visa Process: Foreign Ministry
Turkish citizens will, for the first time, be able to obtain multiple-entry Schengen visas more quickly and easily, according to a statement from sources at the Turkish Foreign Ministry on Friday.


Over 102 000 Foreign Visitors in Antalya: July Record Broken
Turkish Minister of Culture and Tourism, Mehmet Nuri Ersoy, has announced that on 19 July 2025, more than 102,000 foreign visitors entered Türkiye via the airports of Antalya and Gazipaşa—marking a new single-day record for the month of July.


Germany’s Travel & Tourism Sector to Break All-Time Records in 2025
Germany is set to make Travel & Tourism history in 2025, with every major performance indicator expected to reach record levels, according to new data from the World Travel & Tourism Council (WTTC).
