Tourexpi
This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.
Personal Values Drive More Sustainable Choices
Indian travelers are increasingly motivated by personal values and beliefs (24%) and authentic tourism experiences (21%) as their primary motivations for more sustainable travel. This trend underscores a broader movement towards travel that is not only enjoyable but also meaningful and impactful.
Conscious Travel Gains Momentum
Many Indian travelers are also making conscious choices to minimize their environmental impact, with 21% of respondents opting to travel during off-peak seasons to reduce overcrowding. Additionally, three actions received 16% of the votes each: choosing accommodations with sustainability certifications, using public transport or walking/biking instead of driving, and packing reusable items to minimize waste, like water bottles.
Krishna Rathi, Senior Country Director India Subcontinent and MEA at Agoda, shared, "It's great to see Indian travelers wanting to leave a positive impact, and Agoda is here to support their journey. Agoda's Eco Deals program is designed to empower even more travelers to consider sustainability when planning their next trip. For every booking made on partnering properties in the program, Agoda donates one US dollar to local conversation projects. Travelers get to enjoy great savings while also helping to preserve the beauty and authenticity of the destinations they love."
Since the recent launch of the 2025 edition, Agoda's Eco Deals program has provided travelers with discounts of up to 15% on partner hotels across 10 Asian markets. For every Eco Deals booking, a dollar is donated to WWF conservation projects aimed at protecting wildlife and conserving critical habitats across Asia. More information can be found on www.agoda.com/ecodeals.
Agoda's offerings include over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Download Agoda's mobile app or visit Agoda.com to discover the best deals for your next trip.
Image Credit: © agoda
The most interesting news
IHG Hotels and Resorts Strengthens Position Across Mexico, Latin America and the Caribbean
As a featured presenter and patron sponsor of this week’s Americas Lodging Investment Summit Caribbean & Latin America (ALIS CALA) conference, IHG Hotels & Resorts (IHG) reaffirms its strength and commitment to growth within Mexico, Latin America a
Emirates caps record-breaking ATM, welcoming over 27,000 visitors
Forging nearly 40 strategic partnerships across the travel ecosystem
River Cruise Expo 2026 Officially Sold Out, Wait List Opened
The event will be held March 11-15, 2026, in Amsterdam and has sold out for its fourth-consecutive year.
Türkiye’s Travel and Tourism to Reach a Record TL 5.2TN This Year
Türkiye’s Travel & Tourism sector is set to soar to new heights in 2025, according to the latest data from the World Travel & Tourism Council (WTTC), cementing the country’s status as one of the world’s most popular and most resilient destinat
SWISS posts CHF 3 million operating result for the first-quarter period
SWISS has reported a positive operating result for the first three months of 2025. Adjusted EBIT for the period amounted to CHF 3 million (Q1 2024: CHF 31 million).
Accor To Manage Victoria Golf Resort and Spa, Portugal
Accor, a world-leading hospitality group with over 5,600 properties across more than 110 countries and 45+ brands, is pleased to announce it has taken over the management of Victoria Golf Resort & Spa, a landmark hotel on southern Portugal’s pictur
Booking.com: Growing Awareness of Tourism’s Impact on Communities
Booking.com has released the 10th edition of its annual Sustainable Travel Research, highlighting the increasing awareness among travellers regarding the social and ecological impacts of tourism.
Radisson Hotel Group Publishes 2024 Sustainability Report
Radisson Hotel Group has released its 2024 Sustainability Report, showcasing the company’s commitment to responsible business practices through transparent and accountable reporting.
Lufthansa shareholders approve all agenda items at the Annual General Meeting
Around 1,500 shareholders attended the Annual General Meeting online.
Türkiye Celebrated as Global Tourism Hub Bridging Asia and Europe
Türkiye has been praised as a leading global tourism destination, uniquely positioned at the crossroads of Asia and Europe.
Condor and Emirates officially activate reciprocal codeshare agreement
Condor and Emirates have officially activated their reciprocal codeshare partnership ahead of the 2025 summer travel season.
Emirates expands footprint into Eastern China with launch of daily Dubai-Hangzhou flights
Emirates, the world’s largest international airline, is set to launch a daily non-stop service between Dubai and Hangzhou from 30 July*.
International Tourism in Spain Sets New Record in Q1 2025: €23.5 Billion Spent
International tourists spent a record €23.5 billion in Spain during the first quarter of 2025, marking a 7.2% increase compared to the same period last year, according to data released by the Spanish National Statistics Institute (INE).
Turkey Welcomes 8,9 Million Tourists in Q1
2025 Culture Route Festival Promises World-Class Highlights.
TUI Airways Launches Direct Flights from Newcastle to Agadir
TUI Airways has launched its inaugural direct flight from Newcastle International Airport to Agadir, Morocco, offering travellers in the North East a convenient new route to Morocco’s stunning Atlantic coast.
Condor Launches New Flights to Milan, Paris, and Prague
As of May 1, 2025, Condor has expanded its network of European destinations with the launch of new daily flights to Milan (MXP), Paris (CDG), and Prague (PRG).
Delta Tops J.D. Power’s Premium Economy Segment for Third Consecutive Year
For the third year running, Delta has claimed the top spot in the Premium Economy Passenger Satisfaction category of the J.D. Power 2025 North America Airline Satisfaction Study. The recognition highlights Delta’s commitment to exceptional service,
Hilton Announces NoMad’s Debut in Asia Pacific with First Hotel in Singapore
Hilton (NYSE: HLT) has announced its first NoMad hotel in Asia Pacific, set to open in Singapore in early 2027. In collaboration with UOL Group, a leading property and hospitality company in Singapore, this marks NoMad’s entry into the region's fas
Disney and Miral Announce Plans for New Disney Theme Park and Resort on Yas Island, Abu Dhabi
The Walt Disney Company and Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, have announced a groundbreaking partnership to develop a landmark Disney theme park resort on Yas Island. T
ASTA Calls on US Department of Transportation to Reform Airline Refund and Disclosure Rules
The American Society of Travel Advisors (ASTA), representing over 190,000 travel professionals across the United States, has formally submitted comments to the U.S. Department of Transportation (DOT) regarding regulatory reform.
Marriott International Announces the Return of the Luxury Dining Series in 2025
Marriott International's acclaimed Luxury Dining Series is making a much-anticipated comeback in 2025, expanding from six to seven luxury properties across the Asia Pacific. Set to take place from July to September, the series will showcase a gastron
