Tourexpi
Sarah Little named godmother of AmaWaterways’ upcoming Danube ship
Leading river cruise line AmaWaterways has named Sarah Little, Senior Vice President of Business Development for the American Society of Travel Advisors (ASTA), as Godmother of its upcoming ship, AmaSofia, set to launch on the Danube River in 2026. The official announcement was made during the Travel Leaders Network EDGE Conference in Las Vegas, with the christening ceremony scheduled for March 2026 during the ASTA River Cruise Expo in Amsterdam.
“Sarah’s unwavering support of the advisor community and her deep-rooted passion for the industry make her an exceptional choice as Godmother of our beautiful AmaSofia,” said Kristin Karst, co-founder and chief brand ambassador of AmaWaterways. “We are thrilled to honor her with this special recognition. It will be incredibly meaningful to christen AmaSofia in front of more than 1,600 travel advisors during ASTA’s River Cruise Expo—there couldn’t be a more fitting setting or audience for this special celebration.”
Sarah Little has played a key role in elevating the organization’s mission and visibility within the travel industry. As a dedicated advocate for travel advisors, she has helped strengthen their voice both nationally and globally. Her enthusiasm for storytelling and commitment to building meaningful connections reflect the very essence of river cruising with AmaWaterways.
“I am truly honored to be named Godmother of AmaSofia, a ship that represents the incredible experiences that river cruising offers,” said Sarah Little, Senior Vice President of Business Development at ASTA. “Being part of this journey with AmaWaterways, a company that shares ASTA’s commitment to supporting travel advisors, is very meaningful to me. I look forward to christening AmaSofia alongside so many of my fellow advisors at ASTA’s River Cruise Expo and celebrating the future of travel together.”
Launching in spring 2026, AmaSofia will sail a variety of seven-night itineraries along the Danube River, including guest favorites such as Melodies of the Danube and Romantic Danube. Guests aboard AmaSofia will enjoy immersive cultural experiences, award-winning cuisine, wellness activities, and the personalized service that distinguishes every AmaWaterways journey.
AmaSofia will mark AmaWaterways’ 10th ship on the Danube, further strengthening the company’s footprint in one of Europe’s most beloved and iconic river cruise destinations.
For more information or to reserve an AmaWaterways river cruise and land package for your client, call 1.800.626.0126 or visit AmaWaterways.com.
Picture Credit: © 2022 American Society of Travel Advisors (ASTA)
The most interesting news
Read the News
Italy set to break tourism records as Rome prepares to host WTTC’s 25th Global Summit
International visitor spending to exceed €60 billion as global tourism leaders head to the Eternal City.
Read the News
TUI Care Foundation launches two new TUI Futureshapers projects in Portugal and North Africa
TUI Futureshapers Portugal offers training, mentorship, and expert support to help social entrepreneurs build sustainable tourism businesses with impact.
Read the News
AI-supported ground processes: Lufthansa, Fraport, and zeroG drive innovation at Frankfurt Airport
Camera-based computer vision solution “seer” improves punctuality — ground operations become more efficient — customer experience enhanced.
Read the News
Ryanair urges government to abolish air travel tax in 2026 budget
Air travel tax must be scrapped if Germany wants to return to pre-COVID traffic and tourism levels
Read the News
There's Never Been a Better Time to Visit Hyatt Regency Danang
Travel + Leisure World's Best Awards 2025 winner unveils elevated dining experiences and unparalleled family accommodations.
Read the News
TAT Launches Coral College Project to Promote Safe and Sustainable Marine Tourism
New bilingual e-learning platform aims to protect marine ecosystems and raise tourist awareness.
Read the News
Turkish Airlines signs deal with Dubai Islamic Bank for Airbus A350 acquisitions
Turkish Airlines has signed a landmark financing agreement with Dubai Islamic Bank (DIB) to fund the purchase of Airbus A350 aircraft, marking a significant step in its financial and strategic growth.
Read the News
Thailand–Cambodia conflict escalates with new airstrikes despite ceasefire calls
The ongoing border conflict between Thailand and Cambodia has entered its third day, marked by renewed airstrikes and rising casualties, despite mounting international calls for an immediate ceasefire.
Read the News
Holland America Line launches new era of onboard entertainment
Holland America Line is introducing a refreshed entertainment experience across its fleet, with changes rolling out now through 2026.
Read the News
Peru’s tourism sector on track for historic record in 2025
According to the latest estimates by the World Travel & Tourism Council (WTTC), Peru’s tourism sector is expected to reach an all-time high in 2025, generating over USD 23 billion and contributing 7.8% to the country’s GDP.
Read the News
Condor announces expanded summer 2026 flight schedule with new destinations
Condor has released its flight schedule for summer 2026, unveiling an expanded network of popular holiday destinations and increased service frequencies on high-demand long-haul routes.
Read the News
TAT showcases Blue Jasmine luxury rail journey ahead of November launch
The Tourism Authority of Thailand (TAT) has completed a technical familiarisation trip to preview the upcoming Blue Jasmine Luxury Rail Journey, set to begin its maiden voyage this November.
Read the News
Condor launches inaugural flight to Sanya
Condor has added a new destination in the Asia-Pacific region with the launch of its first flight to Sanya, located on China’s Hainan Island.
Read the News
Fresh Highlights from Eurowings – 25 July 2025
Eurowings Ranked Among Europe’s Top Airlines.
Read the News
Malaysia launches MYMT 2026: a new era in medical tourism
The Malaysia Healthcare Travel Council (MHTC) has officially launched the Malaysia Year of Medical Tourism 2026 (MYMT 2026) at the Malaysia International Trade and Exhibition Centre (MITEC).
Read the News
Emirates Crowned ‘Best Long Haul Airline’ at The Telegraph Travel Awards 2025
Emirates has once again been named ‘Best Long Haul Airline’ at The Telegraph Travel Awards 2025, reaffirming its reputation for excellence in global aviation.
Read the News
Saint-Denis – The New MICE Hub of Greater Paris
At the centre: the H4 Hotel Wyndham Paris Pleyel Resort.
Read the News
TUI Culinary Tourism Report 2025: How German Travellers Enjoy Food Abroad
For many travellers, good food is far more than a pleasant side effect of a holiday – it is the heart of the experience.
Read the News
Escape the Heat with Agoda’s Summer ‘Cool-cation’ Guide
As record-breaking heatwaves continue to affect much of the world this summer, South Korea is experiencing its most extreme heatwave in 117 years.
Read the News
Picturesque Cappadocia Becomes the Latest Turkish Region to Join the Michelin Guide
Cappadocia, one of Türkiye’s most iconic and scenic travel destinations, has officially been added to the prestigious Michelin Guide, becoming the latest Turkish region to be recognised for its culinary excellence.
Read the News
Thailand Launches ‘Green Tourism Collections’ to Support EU Standards
The Tourism Authority of Thailand (TAT) has officially launched the Thailand Green Tourism Collections, a key initiative under its Thailand Green Tourism for Sustainability programme.
