Radisson Rewards expands partner network as membership surpasses 27 million

International

New banking, travel, and lifestyle alliances broaden earning and redemption opportunities worldwide

Radisson Rewards, the global loyalty program of Radisson Hotel Group, has exceeded 27 million members within three years, underscoring its accelerated growth and international reach. Throughout 2025, the program strengthened its ecosystem through a series of new and expanded partnerships spanning financial institutions, travel platforms, and retail brands, aimed at simplifying how members earn and use points.

As the global footprint of Radisson Hotel Group continues to expand – now comprising more than 1,600 hotels – members are gaining access to a wider range of destinations and redemption options.

Banking partnerships deepen presence in growth markets

Radisson Rewards significantly broadened its financial partnerships across key regions. In the Middle East, Al Rajhi Bank joined as a major partner, enabling customers to convert loyalty points into Radisson Rewards points. Additional agreements with HSBC Bank in Qatar and the United Arab Emirates further extended the program’s regional integration.

India emerged as another focal point. Following record expansion marked by 33 new hotel signings and entry into 11 additional cities, Radisson Hotel Group established partnerships with HDFC Bank and Axis Bank, facilitating points conversion and enhancing customer engagement.

In the United Kingdom, collaboration with Capital on Tap introduced tier-matching benefits for business card customers, granting immediate access to elevated loyalty status.

Lifestyle ecosystem broadens everyday engagement

Radisson Rewards extended its value proposition beyond travel through the introduction of the Radisson Rewards Shop. The platform allows members to earn points on routine retail purchases across brands such as Fnac, Sephora, Adidas, Nike, Apple, and Samsung. The portal is currently available in markets including the UK, US, India, Spain, France, Italy, and Germany.

The program also expanded its travel-focused partnerships. An extended alliance with GetYourGuide enables members globally to earn points on tours, attractions, and activities booked through the platform.

Simplified tier structure remains central

Radisson Rewards continues to differentiate itself through a streamlined tier structure designed to accelerate progression and provide benefits from the outset. Combined with dynamic redemption models and a growing partner base, the program aims to deliver greater flexibility and relevance for members.

“These partnerships reflect our commitment to expanding Radisson Rewards beyond hotel stays and creating a truly global lifestyle program,” said Ana Martinez de Velasco, Global Director, Radisson Rewards at Radisson Hotel Group. “By integrating with leading brands across banking, travel, and retail, we are giving our members more ways to earn, more ways to engage, and more reasons to stay loyal.”

Further information is available at radissonhotels.com/rewards.