Palau Packs Its Bags: The Pacific Island Paradise Heads to ITB Berlin - Get updated on what's happening in tourism!

The world’s largest tourism trade show, taking place from March 4 to 6, 2025, provides the perfect platform for the island nation to highlight its unique attractions in culture, diving, snorkeling, and sustainable tourism. 

Located in the western Pacific as part of the Caroline Islands in Micronesia, the Republic of Palau consists of over 340 picturesque islands. While it boasts limited landmass, it offers an abundance of natural wonders—both above and below the water’s surface.

Palau is recognized as a global leader in environmental conservation, having implemented forward-thinking measures to protect its natural resources. In 2009, Palau established the world’s first national shark sanctuary, banning commercial shark fishing. To further safeguard its marine biodiversity, Palau designated a 193,000-square-mile fully protected marine reserve in 2015, preserving habitats for over 1,500 fish species and approximately 700 types of coral.

Palau’s participation in ITB marks a significant moment for the island nation, celebrated for its crystal-clear waters, pristine coral reefs, and exceptional marine biodiversity. Visitors to Palau’s booth will discover what the future of sustainable tourism looks like, as environmental protection is deeply embedded in the DNA of its inhabitants. Additionally, Palau stands out as one of the few nations where women hold an officially recognized, central role in society. 

"We are thrilled to return to Germany and share the beauty and diversity of Palau with the world," said Leah Asanuma, Member of the Board, who will lead Palau’s delegation at the event. "ITB provides us with an outstanding platform to position Palau as a leading destination for sustainable tourism and one of the last true paradises for underwater adventures and nature enthusiasts."

Amid growing global efforts to promote eco-friendly tourism, Palau continues to set the standard with initiatives such as the “Palau Pledge,” which visitors sign to commit to respecting and protecting the island nation’s environment during their stay. These and other groundbreaking measures will be highlighted at ITB to raise awareness about the preservation of marine ecosystems.

ITB offers visitors a unique opportunity to delve into Palau’s culture and natural beauty while planning unforgettable trips. The Palau Visitors Authority warmly invites everyone to explore their booth and be inspired by the pristine paradise that is Palau. 

Find Palau’s representatives in Hall 4.1, Booth 218 where they will share everything there is to know about their extraordinary homeland.

For more information about Palau, please visit: www.pristineparadisepalau.com or follow us on social media at https://www.instagram.com/visitpalau/ or https://www.facebook.com/pristineparadisepalau/

Image credit: © Palau Visitors Authority