New TUI Study Reveals 75 percent of Brits Crave Home Comforts Abroad

International

Slippers, Tea, and Familiar Smiles Top the List.

According to new research by TUI River Cruises, three-quarters of Brits (75%) want to feel a sense of familiarity when they travel abroad. From favourite toiletries (37%) to teabags (21%) and even a pair of trusty slippers (20%), UK travellers are packing the comforts of home to ease the leap into foreign lands.

Despite 36% expressing a strong desire to travel internationally every year, many are hesitant without the reassurance of familiar surroundings. Nearly half (43%) say smiling staff and friendly crew make them feel most at ease, while 37% emphasize the importance of being well taken care of during their trip.

To highlight how TUI River Cruises delivers these “home-from-home” experiences, TV presenter Anthea Turner set sail on a Danube cruise aboard TUI Skyla, exploring Hungary, Slovakia, and Austria. Onboard, she discovered a haven of British touches — from Twinings tea and hearty classics to premium comfort and curated excursions like a walking tour of Passau.

“From branded tea to British classics, TUI River Cruises makes it easy to relax and enjoy the sights in style,” said Anthea Turner.

Top 10 Home Comforts Brits Pack When Travelling:

· Favourite toiletries – 37%

· Favourite headphones – 31%

· Favourite chocolates and sweets – 24%

· Favourite biscuits – 23%

· Favourite coffee – 22%

· Favourite teabags – 21%

· Favourite slippers – 20%

· Favourite cardigan – 19%

· Favourite water bottle – 18%

· Favourite blanket – 17%

To assist the 39% of Brits who don’t know where they want to go before booking, TUI has launched the ‘Which River Cruise is for Me?’ tool. It helps match travellers with the perfect itinerary — from the sun-drenched Nile to the cultural Danube — ensuring comfort, familiarity, and unforgettable scenery come together on every sailing.

With all-inclusive options, flexible itineraries, and the comforts of home built in, TUI River Cruises invites travellers to explore Europe — and feel right at home while doing it.