Chinese travel interest in Vietnam surges, Agoda reports

International

Accommodation searches from China rise 164 per cent as Vietnam strengthens its appeal across international markets

Vietnam is attracting growing interest from international travellers, with accommodation searches from China increasing by 164 per cent year-on-year during the first five months of 2026, according to new data from digital travel platform Agoda. The analysis compares accommodation searches made between 1 January and 31 May 2026 with the same period in 2025 and shows growth across all of Vietnam's ten largest inbound markets.

Regional demand continues to accelerate

China recorded the strongest increase in accommodation searches, followed by Indonesia (86 per cent), the Philippines (82 per cent), Thailand (65 per cent) and Poland (63 per cent). India, Qatar, Myanmar, Malaysia and New Zealand also ranked among the ten fastest-growing source markets.

The results underline Vietnam's rising popularity across Southeast Asia, where travellers are increasingly drawn by the country's combination of cultural attractions, vibrant cities, renowned cuisine and beach destinations. Poland was the only European market in the top ten, with Agoda suggesting that the introduction of visa-free entry for Polish citizens in 2025 may have contributed to growing demand.

Hanoi, Da Nang and Ho Chi Minh City remain top destinations

Hanoi, Da Nang and Ho Chi Minh City continued to be the most searched destinations across the majority of international markets. The three cities offer visitors a diverse mix of historical landmarks, cultural experiences, coastal attractions and modern urban life, making them key gateways for international tourism.

Phu Quoc emerged as the most popular Vietnamese destination among travellers from India and Poland, highlighting growing demand for the country's island and beach resorts.

"The strong growth in searches across inbound markets reflects Vietnam's increasing appeal to travellers from both the region and further afield," said Vu Ngoc Lam, Country Director, Vietnam at Agoda. "From dynamic cities and cultural discoveries to relaxing beach escapes, Vietnam offers a diverse range of experiences for different travel preferences. We are delighted to support travellers in discovering the country through Agoda's seamless and intuitive digital travel platform, which offers great value deals on accommodations, flights, and activities."

According to Agoda, the platform currently offers access to more than 6 million accommodation properties, over 130,000 flight routes and more than 300,000 travel activities worldwide.