Macau Promotes Active City Breaks with New Running Tourism Campaign

International

MGTO and Flyday HK combine urban exploration, running experiences and community tourism to showcase a different side of Macau

The Macao Government Tourism Office (MGTO) has partnered with Hong Kong travel platform Flyday HK to launch the new "MACAO, GET, SET, GLOW 2026" campaign, designed to encourage visitors to discover the destination beyond its best-known attractions.

Built around the slogan "Run Beyond the Landmarks. Discover Another Side of Macao," the initiative combines running experiences with urban exploration, inviting travelers to experience the city's neighborhoods, heritage and local culture through themed jogging routes.

Eight themed routes for different fitness levels

Responding to the growing trend of combining sports with travel, the campaign features eight running routes across four themes, suitable for beginners, intermediate runners and experienced participants.

The routes focus on gastronomy, heritage, local communities and scenic landscapes. Participants are guided through traditional markets, historic districts, residential neighborhoods and coastal areas, highlighting experiences that extend beyond Macau's major tourist attractions.

The campaign is supported by influencers and content creators from Hong Kong and international markets, who will promote the routes across platforms including Instagram, Facebook, Threads, TikTok, Xiaohongshu and YouTube.

Digital engagement and on-site participation

Visitors are encouraged to participate both online and on the ground. An online voting campaign allows the public to support their favorite influencer-created routes, while an offline running challenge rewards participants who complete designated courses and share photos from selected landmarks. Successful participants can receive promotional gifts, including vouchers from Marathon Sports.

The campaign also includes a series of short street interviews with local residents, featuring a Macanese chef, the owner of a century-old local business and a local runner. Through personal stories, they introduce visitors to Macau's food culture, running routes and neighborhood life.

Focus on community tourism

To strengthen local economic benefits, the campaign also includes a partnership with electronic payment platform AlipayHK.

Campaign vouchers will be distributed through the AlipayHK app, where visitors can also earn A.Point rewards for purchases made in Macau. By encouraging travelers to spend more time and money in residential neighborhoods, the initiative aims to support local businesses while promoting sustainable and community-based tourism.