Marella Cruises launches All Inclusive Cruise Calculator to help British travellers get the best val

International

Marella Cruises, the ocean cruise line operated by TUI UK & Ireland, has launched a new All Inclusive Cruise Calculator to help British holidaymakers understand the value of cruising and make more informed choices this summer.

According to new research by Marella Cruises, over 60% of UK residents are planning an overseas summer holiday this year. However, the cost of living remains a concern, with one in five (20%) saying it is preventing them from booking a trip abroad.

To support cost-conscious travellers, Marella Cruises has introduced a free online tool that highlights the potential savings of booking an all-inclusive cruise. The All Inclusive Cruise Calculator allows users to compare typical travel costs with what’s included in a Marella all-inclusive cruise — such as flights, food and drink, transfers, entertainment, tips, and service charges — showing clearly where and how savings can be made.

Despite the benefits, only 22% of Brits believe an all-inclusive cruise offers the best value compared to other holiday types. However, nearly half (46%) say they would be more open to a cruise if it were easier to compare total costs, indicating a growing demand for transparency and clarity.

The data also revealed gaps in awareness:

· 62% of respondents said they don’t fully understand what an all-inclusive cruise entails

· 51% did not know that flights are included

· 71% were unaware that transfers are typically covered

Marella’s new tool addresses these knowledge gaps by breaking down what’s included in the fare and helping travellers see the overall value of a cruise holiday.

Travel expert Chelsea Dickenson, known as the Cheap Holiday Expert, endorsed the calculator, stating:

“All-inclusive holidays are back in fashion, with searches for stress-free escapes up 60% year-on-year. And it’s not just resorts – cruise holidays are set to exceed pre-pandemic levels, with 37.1 million passengers forecasted in 2025. But prices are rising, with average package holidays now 4.2% more expensive than last year.

For cruises, hidden costs can include flights, transfers, meals, drinks, and tips — but cruise lines like Marella include all of that as standard. Their calculator is a really helpful way to see exactly what you get and how much you could save when it’s all bundled together.”

Chris Hackney, Managing Director at Marella Cruises, added:

“Our new All Inclusive Cruise Calculator demonstrates the value we offer. With all-inclusive at the heart of our cruise holidays, we provide a seamless experience that combines flights, transfers, accommodation, entertainment, food, drink, and service — all in one price. We hope this tool will help customers who are new to cruising consider it as an exciting and cost-effective alternative for their next holiday.”

Travellers interested in exploring the tool can try it for free via the Marella Cruises website:

How Much Does a Cruise Cost? | TUI.co.uk