IHG Hotels & Resorts Launches LINE MiniApp in Japan

International

Enabling Seamless Bookings and Access to IHG One Rewards.

IHG Hotels & Resorts has officially introduced its LINE MiniApp in Japan, making it easier for guests to book hotels and connect with the IHG One Rewards program through one of Asia’s most widely used messaging platforms.

LINE is a dominant communication tool across Asia, with 195 million monthly active users in countries such as Japan, Thailand, Taiwan, and Indonesia. In Japan alone, over 90% of individuals aged 13 to 79 use LINE, making it a key channel for digital engagement.

With this new MiniApp, users in Japan can now book stays at IHG hotels worldwide directly within the LINE app. In addition, they can access their IHG One Rewards account, simplifying the process of joining and managing their membership.

Key features of the IHG LINE MiniApp include:

· Direct hotel bookings: Users can search and reserve stays at more than 6,600 IHG hotels around the globe.

· One-click membership registration: New members can join IHG One Rewards instantly using their LINE credentials.

· Streamlined member experience: Guests can check their points balance, track membership status, and redeem points without leaving the app.

· Partner point integration: Users can manage points from partner programs such as Rakuten Points and ANA Mileage Club.

This launch marks an important milestone in IHG’s digital strategy, combining hotel reservations, loyalty benefits, and exclusive offers within one integrated platform.

Abhijay Sandilya, CEO of IHG ANA Hotels Group Japan and Managing Director of IHG Hotels & Resorts Japan & Micronesia, commented:

“IHG Hotels & Resorts has invested significantly in our digital ecosystem to provide more options for guests when booking across our global portfolio. LINE is the leading digital platform in Japan, and this MiniApp allows us to connect with guests through a channel they already know and trust.”

To celebrate the launch, IHG has released a set of limited-edition LINE stickers, available for download until August 25.

Following the enhancement of IHG’s official LINE account in April 2024, the brand has seen steady subscriber growth, reaching over 1.2 million followers by July 2025.

IHG continues to focus on digital innovation and customer engagement, evolving its services in line with the expectations of today’s travelers.

For more details, visit: LINE Mini App | IHG Hotels & Resorts