IHG Brings HUALUXE Brand to Taiwan with New Taipei Hotel - Get updated on what's happening in tourism!

IHG Hotels & Resorts is expanding its presence in Taiwan with the signing of HUALUXE Taipei, the first hotel under the brand in the market. Developed in partnership with Fullon Hotels & Resorts, the property is expected to open in 2026 and represents another milestone in the global growth of IHG’s premium HUALUXE Hotels & Resorts brand.

The project builds on the successful cooperation between the two companies following the opening of voco Chiayi and reflects IHG’s continued expansion across Taiwan’s hospitality sector.

Premium Hospitality Inspired by Culture and Place

The signing comes as Taiwan’s hotel market continues to evolve, supported by strong domestic demand, a growing mix of international visitors and increasing interest in authentic local experiences.

HUALUXE, IHG’s premium brand rooted in cultural heritage and contemporary hospitality, aims to meet this demand through experiences that combine local traditions, thoughtful service and a strong sense of place.

The new hotel will be located in Taipei’s historic Dalongdong district adjacent to Yuanshan MRT Station, offering convenient access to major cultural attractions including the Taipei Confucius Temple, Dalongdong Baoan Temple and the historic Dadaocheng area.

Hotel to Feature 199 Rooms

The 199-room property will draw inspiration from the surrounding neighbourhood, incorporating elements of local culture and heritage into its design and guest experience.

IHG said the hotel will reflect HUALUXE’s signature approach to hospitality, with a particular emphasis on tea culture, dining experiences and social gatherings. The concept is designed to encourage guests to engage more deeply with the city while enjoying a relaxed and refined stay.

Surrounded by historic architecture and vibrant local life, the hotel aims to offer both domestic and international travellers an opportunity to experience Taipei beyond its major tourist attractions.

Strategic Expansion for Both Partners

Daniel Aylmer, Chief Executive Officer, Greater China, IHG Hotels & Resorts, described the project as an important step for both the brand and the partnership with Fullon Hotels & Resorts.

“The signing of HUALUXE Taipei marks another important milestone in our partnership with Fullon Hotels & Resorts, and another step forward as IHG brings HUALUXE Hotels & Resorts to more markets around the world. Taipei combines established business demand, international connectivity and rich cultural depth, making it an ideal setting for HUALUXE’s debut in the Taiwan market. Together with Fullon, we look forward to creating a premium hospitality experience with a strong sense of place for local and international guests, while contributing to the long-term development of Taiwan’s hospitality sector.”

Joseph Yang, Group General Manager of Fullon Hotels & Resorts, highlighted the shared hospitality philosophy behind the collaboration.

“HUALUXE’s focus on refined rituals, thoughtful details and culturally rooted hospitality resonates strongly with Fullon’s long-standing commitment to warm, attentive service. By combining Taiwan’s cultural depth with an international brand perspective, we aim to create a premium stay experience that shares the warmth and character of Taiwan hospitality with travellers from around the world.”

HUALUXE Continues Global Growth

Since its launch in 2012, HUALUXE Hotels & Resorts has steadily expanded across major urban and resort destinations. As of the first quarter of 2026, the brand portfolio comprised 27 operating hotels and a further 20 properties under development worldwide.

The addition of HUALUXE Taipei further strengthens IHG’s premium offering in Taiwan. Since entering the market with Holiday Inn Express Taoyuan in 2008, the company has grown its presence to 17 hotels across eight brands, spanning the Luxury & Lifestyle, Premium and Essentials segments.

The latest signing underscores IHG’s strategy of expanding through carefully selected locations, strong local partnerships and brands tailored to evolving traveller expectations.

Image Credit: © IHG Hotels & Resorts#