Hyatt Expands Inclusive Collection in Bulgaria with Opening of AluaSoul Sunny Beach

International

Hyatt Hotels Corporation has announced the opening of AluaSoul Sunny Beach, a new adults-only resort on Bulgaria’s Black Sea coast.

Located in the heart of Sunny Beach, one of Eastern Europe’s most popular seaside destinations, the 397-room property offers a vibrant all-inclusive experience and continues Hyatt’s expansion of the Alua Hotels & Resorts brand.

Situated between Sunny Beach Promenade and Flower Street, the hotel provides direct access to local shops, nightlife, and Blue Flag beaches, while being just a short drive from the UNESCO-listed old town of Nessebar. The modern design and strategic location aim to appeal to travellers seeking both relaxation and local exploration.

AluaSoul Sunny Beach features 397 contemporary guest rooms with neutral tones and coastal accents, many of which offer sea views. Each room includes amenities such as complimentary Wi-Fi, air conditioning, and walk-in rainfall showers.

Guests can choose from six dining venues, including:

· Mare Nubium, for à la carte local cuisine

· Terra, with a buffet of international and regional dishes

· Jojo, offering Asian fusion

· Plus a pool bar, terrace lounge, and evening entertainment at The Spot

The all-inclusive experience includes three daily meals, snacks, late continental breakfast, and a wide selection of beverages.

Additional highlights include two outdoor pools (one for relaxation, one for activities), a fitness centre with sea views, a full-service spa, and a variety of water sports such as jet skiing, kayaking, and snorkeling.

The hotel also offers My Favorite Club, a premium experience with upgraded rooms, private areas, early check-in/late check-out, and additional in-room amenities. Club suites offer panoramic sea views and enhanced services.

Business travellers can make use of the Sophia Hall, a flexible 65 m² meeting space for up to 60 attendees.

AluaSoul Sunny Beach joins Hyatt’s existing Inclusive Collection properties in Bulgaria, which include Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay, and AluaSun Helios Bay.

For more information, including opening offers valid through June 19, 2025, visit the resort’s official website.