Tourexpi
Emirates FA Cup Title Partnership Extended Until 2028
The
new four-year partnership extension between Emirates and the FA Cup will begin
at the start of the 2024/25 season, and further increases Emirates’ commitment
to The FA’s flagship competition which first began in 2015 and has resulted in
many years of successful collaboration.
Each
season, over 700 clubs and 10,000 players across ten levels of the English
football pyramid compete in the historic competition, which culminates in the
Final at Wembley Stadium. Across the 2023/24 season, over 96 million viewers
tuned in to watch the Emirates FA Cup, with over eight million watching the
Final between Manchester City and Manchester United. The global appeal of the
competition also continues to go from strength to strength, with matches
broadcast in over 200 countries worldwide.
The
new agreement between The FA and Emirates includes creating exciting
opportunities for fans around the world to engage with the Emirates FA Cup over
the coming seasons, including an annual international Emirates FA Cup Trophy
Tour. During the partnership, thousands of fans have had the chance to see the
competition’s famous trophy in person, with tours to Ghana, Kenya, Australia,
Malaysia, Singapore, South Korea and the United States, which were all
supported by Emirates.
The
Emirates FA Cup continues to generate significant revenue each year, which
creates vital investment for the English game. As a not-for-profit
organisation, The FA is able to reinvest this funding to help support, develop
and grow our national sport from grassroots level through to the professional
game.
Image
Credit: © Emirates Airlines
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