Tokyo overtakes Bangkok as Agoda’s most revisited destination

International

Booking data for the first half of 2026 puts Tokyo at the top of Agoda’s Asian return visitor ranking, while Fukuoka enters the top ten and Da Nang moves up to sixth place

Tokyo has become the Asian destination most frequently revisited by travellers booking through Agoda. The Japanese capital takes first place in the digital travel platform’s 2026 Repeat Visitor Ranking, replacing Bangkok at the top.

The analysis is based on bookings made during the first half of 2026. Bangkok ranks second, followed by Bali, Seoul and Osaka. Da Nang takes sixth place, ahead of Kuala Lumpur, Fukuoka, Taipei and Johor Bahru.

Japan places three destinations in the top ten

Japan performs particularly strongly in this year’s ranking. In addition to Tokyo taking first place and Osaka ranking fifth, Fukuoka enters the top ten for the first time in eighth position.

Agoda attributes Tokyo’s high level of repeat business to the variety the city offers across different visits, ranging from seasonal experiences and neighbourhoods to its extensive restaurant scene. Fukuoka, meanwhile, indicates growing interest in Japanese destinations beyond the country’s best-established international tourism centres.

For travel sellers, repeat visits can be particularly significant in markets such as Japan. Customers already familiar with the country may be more inclined to explore secondary cities or combine established destinations with less familiar regions on subsequent trips.

Da Nang gains ground

Vietnam also strengthens its position in the ranking. Da Nang has climbed two places to sixth, making it the highest-ranked Vietnamese destination.

Its combination of beaches, value for money and proximity to attractions including Hoi An gives the coastal city a broad holiday profile. The result also suggests potential for repeat visitors to Vietnam who want to combine leisure stays with cultural experiences.

Bali achieves another notable change, reaching third place for the first time. The Indonesian island now sits behind only Tokyo and Bangkok in Agoda’s ranking.

Familiar destinations generate new trips

The results highlight a characteristic of Asian tourism that can also be relevant to long-haul sales: a first visit does not necessarily exhaust demand for a destination. Seasonal differences, food, neighbourhoods and nearby destinations can provide reasons for customers to return.

“Asia is home to so many destinations that are worth revisiting, and what we're seeing is that travelers are building relationships with their favorite cities,” said Andrew Smith, Senior Vice President, Supply at Agoda.

He points particularly to the advances made by Tokyo, Fukuoka and Da Nang as evidence that travellers continue to find new reasons to return to destinations they already know.

For the travel trade, the ranking therefore provides more than a measure of destination popularity. Repeat demand can create opportunities for more differentiated products aimed at experienced Asia travellers, particularly in Japan and Vietnam, where Agoda’s latest figures show movement beyond some of the traditionally strongest destinations.