Wego and Abu Dhabi launch campaign to drive regional bookings

International

Partnership targets travellers across the Middle East and North Africa with data-driven marketing linked directly to bookable flights and accommodation

Image Credit: © AI generated illustration

Wego has partnered with the Department of Culture and Tourism – Abu Dhabi to strengthen demand for the UAE capital across the Middle East and North Africa. The cooperation combines destination marketing with Wego’s digital reach and travel marketplace, allowing consumers to move directly from destination content to bookable flights and hotel stays.

The campaign will use targeted digital marketing and data-driven content to reach travellers showing an interest in regional trips. Abu Dhabi’s cultural attractions, beaches, entertainment facilities and desert experiences will form the core of the promotion.

Digital campaign targets MENA travellers

The partnership is designed to position Abu Dhabi more prominently among travellers searching for destinations within the region. Wego will use its market data and distribution channels to connect destination inspiration with travel planning and bookings.

“Through our partnership with DCT Abu Dhabi, we are leveraging Wego's market intelligence and reach across MENA to inspire travelers and convert that inspiration into seamless bookings,” said Mamoun Hmidan, Chief Business Officer at Wego.

The campaign highlights attractions including Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, Saadiyat Island and the theme parks of Yas Island. Al Ain and desert experiences in the Rub' al Khali are also part of the destination offer.

Culture and entertainment support year-round demand

Abu Dhabi is positioning its combination of cultural heritage, leisure attractions and international air connectivity as a year-round proposition for regional travellers.

“Our collaboration with Wego enables us to amplify Abu Dhabi's diverse offering to a highly engaged regional audience. As demand grows for meaningful, culturally immersive experiences closer to home, Abu Dhabi is always ready to welcome travelers with exceptional infrastructure, rich heritage, and a year-round calendar of world-class events,” said Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi.

For both partners, the cooperation goes beyond destination awareness. By combining DCT Abu Dhabi’s tourism marketing with Wego’s travel technology and booking channels, the campaign is intended to translate consumer interest across the MENA region into measurable travel demand and bookings.