Conrad Hotels & Resorts Launches the ‘1/3/5’ Program to Inspire Meaningful Travel - Get updated on what's happening in tourism!

Inspired by the legacy of founder Barron Hilton, the program aims to connect modern travelers with local culture, bold design, and authentic stories—regardless of how much time they have.

Available globally across Conrad properties, each itinerary is customized by the local concierge team and reflects the growing demand for enriching, time-tailored experiences. According to Hilton’s trends report, 67% of travelers prefer to have a structured daily agenda, while many seek culinary exploration or outdoor adventure.

Highlights by Region:

Americas

1 Hour: Sip Italian-inspired cocktails at the Leonessa rooftop bar at Conrad New York Downtown or take a guided art tour at Conrad Orlando.

3 Hours: Create sand sculptures with a professional artist at Conrad Orlando or explore underground caves and cenotes at Aktun Chen near Conrad Tulum.

5 Hours: Visit a local artisan’s studio near Conrad Punta de Mita or follow a self-guided heritage trail through Lower Manhattan from Conrad New York Downtown.

Europe, Middle East & Africa

1 Hour: Horseback ride along the Moroccan coast at Conrad Rabat or enjoy an exclusive gallery tour in Loulé with Conrad Algarve.

3 Hours: Explore traditional fishing in Harhoura, take an Irish music and dining tour in Dublin, or shop at the Loulé market followed by a cooking masterclass.

5 Hours: Pick clams at Ria Formosa and enjoy oysters on Deserta Island, craft pottery in a Moroccan riad, or embark on a Wicklow and Cliffs of Moher journey from Conrad Dublin.

Asia-Pacific

1 Hour: Discover the historical Aga Khan Palace near Conrad Pune or dine beneath the sea at Ithaa, Conrad Maldives Rangali Island.

3 Hours: Sample 18th-century culinary traditions in Tokyo, or enjoy a pottery and honey high tea experience with India’s “Beeman” at Conrad Bengaluru.

5 Hours: Trek the South Ari Atoll with marine biologists in the Maldives or witness swordsmithing at Conrad Tokyo and forge traditional tamahagane steel.

Conrad 1/3/5 reflects Conrad’s commitment to transformative, localised travel—offering guests a deeper connection to the destinations they visit, one hour at a time.

Image Credit: © Hilton