Tourexpi
Australia’s travel and tourism sector set to reach record $315BN in 2025
The latest Economic Impact Research (EIR) from the global tourism body shows the sector is forecast to rise almost a third above pre-pandemic levels - equivalent to 11.4% of GDP.
This strong growth reflects the continued recovery and resilience of Australia’s tourism economy, with a boost from international demand and a thriving domestic travel market.
In 2025, the Travel & Tourism is projected to support 1.7MN jobs, representing over 11.5% of national employment, and 100,000 more jobs than last year.
Visitor spending continues to rise across the board, with international visitor spending predicted to reach $39BN, nearly 22% above 2024, setting a record new milestone for Australia.
Domestic visitor spending is forecast to climb to almost $173BN.
Together, these figures underscore Australia’s status as a top-tier global destination, known for its diverse natural landscapes, cultural experiences, and world-class tourism infrastructure.
Julia Simpson, WTTC President & CEO, said “Australia is proving once again that it is a powerhouse for Travel & Tourism. This record contribution to the economy and workforce reflects years of collaboration between industry and government.
“I was delighted to see this momentum firsthand in Perth last year when Tourism Western Australia hosted WTTC’s Global Summit – a clear signal of the country's leadership in the global tourism sector.
“From the cities to the outback, and coast to coast, Australia offers unforgettable experiences. With continued investment in connectivity, sustainability, and experience design, the outlook for the next decade is incredibly promising.”
Reflecting on 2024
In 2024, Australia’s Travel & Tourism sector contributed $297BN to the national economy and supported 1.6MN jobs. International visitor spending totalled $32.1BN and domestic visitor spending reached $123.7BN, making up the lion’s share of the recovery.
Looking Ahead to 2035
WTTC forecasts that by 2035, the sector will contribute over $406BN to Australia’s economy, an almost 12% share of GDP, and support more than 2.1MN jobs.
Visitor spending is also expected to grow steadily. International visitor spending is forecast reach more than $52BN while domestic visitor spending is projected to hit almost $221BN.
For more information and to access the full factsheet, including WTTC’s latest Environmental Social Research (ESR), please visit WTTC's Research Hub.
Australia Travel & Tourism Economic Impact Factsheet
Australia Travel & Tourism Economic Impact Full Report
Picture Credit: © WTTC
The most interesting news
Read the News
Italy set to break tourism records as Rome prepares to host WTTC’s 25th Global Summit
International visitor spending to exceed €60 billion as global tourism leaders head to the Eternal City.
Read the News
TUI Care Foundation launches two new TUI Futureshapers projects in Portugal and North Africa
TUI Futureshapers Portugal offers training, mentorship, and expert support to help social entrepreneurs build sustainable tourism businesses with impact.
Read the News
AI-supported ground processes: Lufthansa, Fraport, and zeroG drive innovation at Frankfurt Airport
Camera-based computer vision solution “seer” improves punctuality — ground operations become more efficient — customer experience enhanced.
Read the News
Ryanair urges government to abolish air travel tax in 2026 budget
Air travel tax must be scrapped if Germany wants to return to pre-COVID traffic and tourism levels
Read the News
There's Never Been a Better Time to Visit Hyatt Regency Danang
Travel + Leisure World's Best Awards 2025 winner unveils elevated dining experiences and unparalleled family accommodations.
Read the News
TAT Launches Coral College Project to Promote Safe and Sustainable Marine Tourism
New bilingual e-learning platform aims to protect marine ecosystems and raise tourist awareness.
Read the News
Turkish Airlines signs deal with Dubai Islamic Bank for Airbus A350 acquisitions
Turkish Airlines has signed a landmark financing agreement with Dubai Islamic Bank (DIB) to fund the purchase of Airbus A350 aircraft, marking a significant step in its financial and strategic growth.
Read the News
Thailand–Cambodia conflict escalates with new airstrikes despite ceasefire calls
The ongoing border conflict between Thailand and Cambodia has entered its third day, marked by renewed airstrikes and rising casualties, despite mounting international calls for an immediate ceasefire.
Read the News
Holland America Line launches new era of onboard entertainment
Holland America Line is introducing a refreshed entertainment experience across its fleet, with changes rolling out now through 2026.
Read the News
Peru’s tourism sector on track for historic record in 2025
According to the latest estimates by the World Travel & Tourism Council (WTTC), Peru’s tourism sector is expected to reach an all-time high in 2025, generating over USD 23 billion and contributing 7.8% to the country’s GDP.
Read the News
Condor announces expanded summer 2026 flight schedule with new destinations
Condor has released its flight schedule for summer 2026, unveiling an expanded network of popular holiday destinations and increased service frequencies on high-demand long-haul routes.
Read the News
TAT showcases Blue Jasmine luxury rail journey ahead of November launch
The Tourism Authority of Thailand (TAT) has completed a technical familiarisation trip to preview the upcoming Blue Jasmine Luxury Rail Journey, set to begin its maiden voyage this November.
Read the News
Condor launches inaugural flight to Sanya
Condor has added a new destination in the Asia-Pacific region with the launch of its first flight to Sanya, located on China’s Hainan Island.
Read the News
Fresh Highlights from Eurowings – 25 July 2025
Eurowings Ranked Among Europe’s Top Airlines.
Read the News
Malaysia launches MYMT 2026: a new era in medical tourism
The Malaysia Healthcare Travel Council (MHTC) has officially launched the Malaysia Year of Medical Tourism 2026 (MYMT 2026) at the Malaysia International Trade and Exhibition Centre (MITEC).
Read the News
Emirates Crowned ‘Best Long Haul Airline’ at The Telegraph Travel Awards 2025
Emirates has once again been named ‘Best Long Haul Airline’ at The Telegraph Travel Awards 2025, reaffirming its reputation for excellence in global aviation.
Read the News
Saint-Denis – The New MICE Hub of Greater Paris
At the centre: the H4 Hotel Wyndham Paris Pleyel Resort.
Read the News
TUI Culinary Tourism Report 2025: How German Travellers Enjoy Food Abroad
For many travellers, good food is far more than a pleasant side effect of a holiday – it is the heart of the experience.
Read the News
Escape the Heat with Agoda’s Summer ‘Cool-cation’ Guide
As record-breaking heatwaves continue to affect much of the world this summer, South Korea is experiencing its most extreme heatwave in 117 years.
Read the News
Picturesque Cappadocia Becomes the Latest Turkish Region to Join the Michelin Guide
Cappadocia, one of Türkiye’s most iconic and scenic travel destinations, has officially been added to the prestigious Michelin Guide, becoming the latest Turkish region to be recognised for its culinary excellence.
Read the News
Thailand Launches ‘Green Tourism Collections’ to Support EU Standards
The Tourism Authority of Thailand (TAT) has officially launched the Thailand Green Tourism Collections, a key initiative under its Thailand Green Tourism for Sustainability programme.
