Tourexpi
Agoda: Women in Asia are on a quest for new destinations and shared adventures
The
survey spotlights how women in Asia are leading the way in exploring new destinations
with family and friends, emphasizing a strong desire for adventure and camaraderie
during their travels.
Destination
Unknown: Women Seek the Undiscovered
The
desire to discover new destinations emerges as a key driver, with 60% of women expressing
interest compared to 53% of men. Indian and Indonesian women are particularly eager
to discover new places, with 80% and 69% respectively showing a strong desire to
explore. This enthusiasm for new experiences reflects a broader trend of curiosity
and openness to diverse cultures and landscapes. Women are embracing the thrill
of the unknown, chasing novel experiences that promise adventure and discovery at
every turn.
Family
First: Embracing Shared Adventures
Asian
women are more inclined to travel with their loved ones, with 40% of women preferring
to travel with family compared to 28% of men. Indonesian women are particularly
enthusiastic about family trips, with 68% expressing this preference, underscoring
the importance of shared experiences and creating lasting memories with loved ones.
Additionally,
women are more likely to travel with a group of friends than men, with Japanese
and Indian women leading the way at 29% and 25%, respectively. This trend highlights
the value women place on camaraderie and the joy of embarking on exciting new journeys
with close companions.
Solo
Adventures: The Allure of Independent Exploration
When
it comes to solo travel, men show a higher preference at 24% compared to 15% of
women. However, among Asian women, Hong Kong SAR and Thai women are the most likely
to embark on solo adventures, at 25% and 22%, respectively, reflecting an appetite
for personal growth and self-discovery through travel.
The
Perfect Getaway: 5-10 Days of Adventure
The
survey finds that most Asian travelers, regardless of gender, prefer a 5–10-day
trip, with women showing a slightly higher preference at 48% compared to 40% of
men. This trend is particularly pronounced among women from India and Hong Kong
SAR, where two-thirds of Indian women and 68% of Hong Kong SAR women favor this
duration, allowing ample time to immerse themselves in new cultures.
Mai-Linh,
Chief Financial Officer at Agoda shared, "At Agoda, we're thrilled to see how
women are shaping the travel landscape in Asia. Their adventurous spirit and desire
to explore new destinations with family and friends paints an inspiring picture
of the travel landscape in 2025. Whether it's a family getaway or a solo adventure,
Agoda is committed to offer great value deals on accommodation, flights, and activities,
ensuring that every journey is filled with memories to last a lifetime."
As
Asian women continue to embrace travel in 2025, Agoda offers a wide range of options
to suit their diverse preferences. With over 5 million holiday properties, more
than 130,000 flight routes, and over 300,000 activities, Agoda provides endless
possibilities for creating unforgettable travel experiences. Discover the best deals
on Agoda's mobile app or on agoda.com/deals and start planning your
next adventure today.
Image Credit: © Agoda
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