Positive Response to the New Format of the Germany Travel Mart by the GNTB - Get updated on what's happening in tourism!

From 25 to 28 March 2025, the German National Tourist Board (GNTB) will host its Germany Travel Mart™ (GTM) in an enhanced format for the first time as GTM 360°. Premium partners for the GTM 2025 include Dorint Hotels Betriebs GmbH and Deutsche Lufthansa AG, with mobility service provider Sixt SE joining as a cooperation partner.

Around 150 buyers from the international travel industry and 40 journalists from 32 countries have registered in total. Capacity for German suppliers at the workshop has already been fully booked since the end of 2024, with 131 tourism businesses and organisations participating. Two weeks before the workshop begins, buyers and suppliers have already scheduled 2,200 meetings via the online booking system.

Petra Hedorfer, CEO of the GNTB, commented: "In response to both current and future challenges – faced by both the international travel industry as well as our partners in German tourism – we have further developed the GTM in a flexible and differentiated manner. Beyond working with a single destination partner, we can now integrate various models for showcasing our partners' products into the programme design.

The GTM remains a key business hub for the SME travel industry, with the goal of successfully facilitating international business deals. With the newly created GTM 360° digital marketplace, we are enabling 24/7, year-round online and offline networking between the German tourism sector and the global travel industry. The importance of this format for inbound tourism to Germany is also reflected in ongoing contract negotiations for future GTM events. In February, the GNTB signed a contract with Oberhausen Tourism and Economic Development GmbH (OWT) for the event 2026. The Ruhr region’s dynamic transformation into an attractive tourism destination makes it the ideal location to showcase the strength and innovation of Germany’s tourism sector to international buyers."

Rainer Suhr, Head of Tourism and Marketing at Oberhausen Tourism and Economic Development GmbH, added: "We are already looking forward to partnering with the GNTB and hosting the Germany Travel Mart 2026 next year. Oberhausen and the Ruhr region have a unique blend of urban culture, natural experiences, and industrial heritage, which attracts visitors from all over the world. The International Garden Exhibition Ruhr 2027 provides another reason to explore the surprising diversity of the region. With this profile, we aim to inspire international travel industry representatives and generate additional momentum for inbound tourism to our region."

Image Credit: © DZT