TUI Acquires 20% Stake in Bentour Reisen – Bentour Takes 20% Stake in Nazar Nordic AB - Get updated on what's happening in tourism!

TUI Acquires 20% Stake in Bentour Reisen – Bentour Takes 20% Stake in Nazar Nordic AB

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TUI Acquires 20% Stake in Bentour Reisen – Bentour Takes 20% Stake in Nazar Nordic AB

Share Swap Strengthens Strategic Cooperation Between Türkiye Travel Specialists

In a strategic move to strengthen cooperation in the Türkiye and Greece travel segment, TUI Group and Bentour Reisen AG have signed a share swap agreement. Under the terms of the deal:

Bentour Reisen will acquire a 20% stake in Nazar Nordic AB, a wholly owned TUI subsidiary based in Malmö, Sweden.

In return, TUI Group will acquire a 20% stake in Bentour Reisen AG, headquartered in Zurich, Switzerland.

The transaction is subject to regulatory approval by the relevant antitrust authorities.

Complementary Strengths, Shared Vision

Though both companies focus on high-quality, all-inclusive travel experiences to destinations such as Türkiye and Greece, their market positions and customer bases differ:

Nazar Nordic: A specialist in all-inclusive holidays for travelers from Northern Europe—particularly Denmark, Norway, Sweden, and Finland.

Bentour Reisen: A family-owned Swiss tour operator with a strong presence in Germany, Austria, and Switzerland, catering to German-speaking markets.

This partnership allows both companies to leverage synergies, strengthen destination portfolios, and expand their market reach without direct overlap in their core markets.

For more information:

www.tuigroup.com | www.bentour.ch

press@tuigroup.com | info@bentour.ch