Tourexpi
New
ground-breaking research conducted on Cunard's flagship, Queen Mary 2, confirms
that just five days at sea can positively impact various cognitive abilities,
such as memory, logical reasoning, perceptual abilities, and problem-solving,
demonstrating that Cunard's Transatlantic Crossing significantly benefits
mental and emotional wellbeing.
In
a first-of-its-kind neuroscience study, the results revealed that Cunard's
Transatlantic Crossing, combined with their program of enriching experiences,
can increase cognitive abilities by 26%, making travelers more alert, focused,
and resilient.
The
study, conducted by Human Understanding Agency, Walnut, involved 40 guests from
around the world embarking on the iconic Transatlantic Crossing from Southampton to New
York. Researchers used biometric tools to measure cognitive and physiological
changes before and after five days at sea. The results were remarkable, showing
notable improvements in memory, problem-solving, attention, and overall
emotional well-being.
Key
findings included:
·
Memory: A 29% improvement in word
recall, indicating enhanced short-term memory performance.
·
Problem-Solving: 125% improvement
in complex logical and spatial reasoning tasks.
·
Attention: 14% improvement in
focus during visual tasks.
·
Relaxation: Self-reported
relaxation rose by 158%, while overall physiological stress levels decreased by
35%, reflecting the relaxing influence of the voyage.
Dr Jack
Lewis, a neuroscientist, commented on the findings: "What stands out
for me in this study is how neatly all the pieces fit together. The passengers'
time on the ship clearly reduced their stress levels based on subjective and
objective measures. The main stress hormone, cortisol, is well-known in the
science research literature to interfere with various cognitive processes. So,
the boost in memory and logical reasoning capacity identified in this study is
likely to be attributed to the stress-relieving impact of ocean travel. This,
combined with the amazing array of stimulating activities onboard the world's
only ocean liner, allows the passenger's brains to unlock their full
potential."
Beyond
the study's cognitive findings, Cunard's unique offering provides an unmatched
sanctuary for relaxation and renewal. From captivating lectures by
world-renowned experts as part of the Cunard Insights program to personalized
wellness treatments, each element of the voyage is thoughtfully designed to
foster well-being. This is all complemented by Cunard's celebrated White
Star Service, ensuring every moment aboard is distinguished by personalized
attention and elegance.
Katie
McAlister, President of Cunard, added: "This study reinforces what we
have always known - a Cunard v is much more than just a holiday. Our
thoughtfully curated enrichment programs, bespoke wellness experiences,
world-class dining, and renowned White Star Service combined with the
opportunity to unwind and embrace the serenity of the ocean leave our guests
feeling refreshed, inspired, and reinvigorated."
For
more information about Cunard or to book a voyage, contact your Travel Advisor,
call Cunard at 1-800-728-6273, or visit www.cunard.com.
For
Travel Advisors interested in further information, please contact your Business
Development Manager, visit OneSourceCruises.com, or call Cunard at
1-800-528-6273.
Image
Credit: © Cunard
The most interesting news
Read the News

Lufthansa Group orders 20 additional long-haul aircraft
Lufthansa Group is expanding its fleet modernisation programme with an order for ten Airbus A350-900s and ten Boeing 787-9s
Read the News

Air Europa to relocate JFK operations to New Terminal One
Air Europa will move its New York operations to JFK’s New Terminal One when the new international facility opens its first gates in 2026
Read the News

Heathrow traffic declines as Middle East tensions disrupt travel demand
Passenger numbers at Heathrow Airport fell in April as geopolitical tensions in the Middle East affected international travel patterns and increased pressure on the aviation sector
Read the News

EU rejects high fuel prices as justification for avoiding passenger compensation
The European Commission says rising jet fuel costs linked to the Middle East crisis do not qualify as an “extraordinary circumstance” under EU passenger rights rules
Read the News

Vietnam positions itself as emerging SAF hub at international summit in Da Nang
Government ministries and industry leaders gathered in Da Nang to strengthen Vietnam’s role in sustainable aviation fuel development across Asia-Pacific
Read the News

UN Tourism and The Bahamas promote sustainable tourism innovation in the Caribbean
A new innovation challenge highlights local start-ups developing resilient tourism solutions for island destinations across the region
Read the News

WTTC expects global travel industry to grow 1.5 times faster than the wider economy
The sector is forecast to contribute 12 trillion US dollars to the global economy in 2026 and support almost 89 million new jobs by 2036
Read the News

Hilton study highlights growing trend of multi-generational holidays
New research shows grandparents are becoming an increasingly important part of family travel, giving parents more downtime and children more playtime
Read the News

Lufthansa shareholders approve all agenda items at annual general meeting
More than half of the company’s share capital was represented as shareholders confirmed dividend plans and elected new Supervisory Board members
Read the News

Taiwan ranks among top Golden Week destinations for Japanese travellers, says Agoda
Search data shows rising interest not only in Taipei, but also in Taiwan’s coastal and nature destinations
Read the News

EXPLORA III unveils Northern Europe voyages and solar eclipse experience for Summer 2026
The new LNG-powered luxury ship will sail across Northern Europe, Iceland, Greenland and North America with no repeated itineraries during its inaugural season
Read the News

Delta highlights employee focus and sustainability in 2025 ‘Delta Difference’ Report
The airline points to record employee engagement, profit sharing, operational efficiency and innovation as key drivers of long-term growth
Read the News

TAT showcases Thai pop culture at Thai Festival Tokyo 2026
Thailand used Thai Festival Tokyo 2026 to promote contemporary culture, lifestyle experiences and creative tourism concepts to Japanese travellers
Read the News

WTTC report highlights long-term resilience of global tourism sector
A new WTTC study based on four decades of crisis data concludes that travel and tourism consistently rebounds after major disruptions and often returns stronger than before
Read the News

WTTC report highlights Saudi Arabia’s rapid tourism growth
Saudi Arabia strengthened its position as the Middle East’s largest and fastest-growing tourism market in 2025, while domestic travel continued to expand strongly in early 2026
Read the News

South Korea ranks among Asia’s top
A new Agoda study highlights growing demand for culinary travel experiences across Asia, with South Korean travelers placing food at the center of their travel decisions
Read the News

Thailand expands responsible tourism focus through Amazing Green Experience
A new trade initiative connected international buyers and media with sustainable tourism operators in southern Thailand
Read the News

Elda’s Moors and Christians Festival gains International Tourist Interest status
The traditional celebration in Elda has been recognised by the Spanish government for its cultural heritage, historical roots and international appeal
Read the News

Spain launches €15 million support package for sustainable tourism businesses
Hotels, restaurants, campsites and other tourism businesses in Spain will benefit from a new €15 million funding programme aimed at improving energy efficiency and circular economy measures
Read the News

Delta expands fast, free Delta Sync Wi-Fi across global fleet
More than 1,200 Delta aircraft now offer free Delta Sync Wi-Fi for SkyMiles Members, combining high-speed connectivity with personalized entertainment and digital travel experiences
Read the News

Spain strengthens position as Europe’s leading high-value tourism market
Spain generated €115.1 billion in international visitor spending in 2025, outperforming the European average for spending per traveller as global tourism expenditure surpassed US$2 trillion
