Tourexpi
Take the Tobu Railway Ryomo Limited Express to the Kiryu Yagibushi Matsuri in Kiryu City and the Ojima Neputa Matsuri in Ota City, Gunma Prefecture.
Yes, summer in Japan is hot, but that's one of the reasons to retreat to a comfortable climate in the mountains. The other reason – the best reason – is to experience Japan's exciting summer festivals. In Gunma Prefecture, a mountainous inland region northwest of Tokyo, not only will you discover charming towns, abundant nature, some of Japan's finest hot springs, and a diverse array of local cuisine, in summer, you can participate in two outstanding traditional festivals: the Kiryu Yagibushi Matsuri in Kiryu City and the Ojima Neputa Matsuri in Ota City. Each of these is a vibrant spectacle of color, song, and dance, and you can travel directly from Tokyo's Asakusa station via Tobu Railway.
The Kiryu Yagibushi Festival, August 7-9, 2026 (Friday-Sunday)
The Kiryu Yagibushi Festival descends from the 360-year-old Kiryu Gion Festival, which remains its cornerstone. In this part of the festival, a total of six floats - three from the Edo period, two from the Meiji period, and one from the Showa period – all the pride of their respective neighborhoods – form a procession. The floats themselves are works of art, featuring intricate carvings, luxurious fusuma paintings, and decorative dolls on their rooftops.
The festival's excitement stems from the music and choreography that radiates with the dynamic rhythms and energy of historic Yagibushi folk songs and dances dating back to the early 16th century. In the lively Bon dance song, the beat is kept by striking a vertically placed sake barrel, while a flute plays a light and airy main melody. A massive circle of dancers, including members of the public, spreads out around the yagura (tower) erected at the center of the venue. Since walk-ins are welcome, anyone can easily join in and enjoy the comradery and jovial atmosphere that envelops the festival. The finale on Sunday night is particularly dramatic. Multiple circles of dancers form around the large yagura at the Honmachi 5-chome intersection, bringing the thrill and enthusiasm to a feverish pitch. Watch the video: https://youtu.be/CHTUE_bGIAg?si=NeKvvFsLwlr4gjEm
Access: Take the Tobu Skytree Line Limited Express Ryomo from Asakusa station, Tokyo, to Shin-Kiryu station. It takes about 1 hour and 40 minutes.
The Ojima Neputa Festival, August 13-14, 2026 (Thursday-Friday)
Neputa or Nebuta, is a summer festival originating from the Tsugaru Domain in Aomori prefecture and is still held today in Aomori as the Hirosaki Neputa and Aomori Nebuta festivals. The Ojima Neputa Festival, which began in 1986 in Ota City, Gunma Prefecture, has historical and contemporary ties to Aomori Prefecture's Hirosaki City. In Ota City's shopping district, a Tsugaru product fair is held, with regional specialty products and food stalls lining the streets. As in Aomori, the Ota City festival's beauty lies in its illuminated, vividly colored, fantastical Neputa floats. The procession of about ten fan-shaped flotillas features images of bold warriors, yūrei spirits of deceased ancestors, and portraits from historic Ukiyo-e woodblock prints. Some floats reach as high as 23 feet. Beyond the visual, chanting of "Ya-ya-do" as they parade through the main venue is also captivating. The festival climax is the grand ensemble of Neputa drums and other exhilarating musical sounds. Watch the video: https://www.youtube.com/watch?v=vUqHZ7gZmD4
Access: Take the Tobu Skytree Line Limited Express Ryomo from Asakusa station, Tokyo, to Tatebayashi station. Transfer to the Tobu Isesaki Line to Kizaki station. It takes about 2 hours.
Picture Credit: © Tobu Railway Group, LTD
The most interesting news
Read the News

Hilton launches co-branded Mastercard credit cards in China
Partnership with Bank of Communications links everyday spending to Hilton Honors benefits, hotel stays and travel rewards at more than 9,400 properties worldwide
Read the News

Europe: Social media increasingly shapes how travellers choose and experience trips
TUI Musement research finds 39% have visited a tourist attraction mainly to create social media content, while viral posts increasingly influence bookings
Read the News

Latin America: Hilton expands workforce as hotel pipeline grows
Hilton employs more than 26,000 people across the region and plans over 150 additional hotels as it ranks first among Latin America’s best workplaces
Read the News

Florida: Orlando extends Halloween season to a record 94 days
From theme park horror nights to family festivals and live entertainment, Orlando will celebrate Halloween from August 7 through November 8
Read the News

World cruise bookings rise as luxury travellers seek longer journeys
Pavlus Travel & Cruise reports bookings up more than 20 percent for 2026 as new routes, remote destinations and improved onboard connectivity broaden the appeal of months-long voyages
Read the News

TUI Musement launches premium dining cruises on London’s Thames
Four new cruise experiences combine views of the British capital with afternoon tea, brunch, dinner and coffee, with prices starting at £22 per person
Read the News

Global: Hilton retains title as world’s most valuable hotel brand
Brand Finance values Hilton Hotels & Resorts at $19.2 billion, up 28 percent year on year, while nine Hilton brands make the Hotels 50 ranking
Read the News

Germany: Lufthansa adds hot meals to Economy pre-order menu
Five hot dishes join Onboard Delights from September, while long-haul Business Class passengers gain a wider choice of pre-selected meals
Read the News

Alaska Airlines adds nonstop Seattle flights to Athens and Paris
New Boeing 787-9 services will launch in May 2027 as Alaska Airlines expands Seattle into a major intercontinental hub
Read the News

Germany: Eurowings rolls out Premium BIZ Seat across A320neo fleet
New 2x2 premium seating will be available on selected Mallorca, Málaga and London services and on all Eurowings flights to Dubai from December 2026
Read the News

Asia: Thailand leads European summer travel searches as Vietnam gains ground
Agoda data puts Thailand ahead of Indonesia and Japan, while India, South Korea and Vietnam record the strongest growth in European search interest
Read the News

Shanghai: Disney Resort packs autumn with Duffy Month and Halloween
The resort combines new Duffy and Friends experiences, LinaBell’s fifth anniversary and an expanded Halloween season with its 10th birthday celebrations
Read the News

China launches first SAF compliance service for foreign business jets
New model at Beijing Capital International Airport gives foreign-registered business jets access to sustainable aviation fuel benefits without changes to existing refuelling infrastructure
Read the News

Hyatt enters Guyana with Atlantic Suites Hotel in Georgetown
The group’s first affiliated hotel in Guyana is set to become a 240-room Hyatt Regency in 2028 following an approximately $50 million expansion
Read the News

IHG expands Taiwan portfolio with five new hotels and digital services
New signings in Taipei, Taitung and Pingtung will introduce HUALUXE to Taiwan and broaden IHG’s presence across city, hot spring and leisure destinations
Read the News

USA: IHG launches AI-powered hotel search across digital channels
Conversational search debuts in the US on IHG.com and the IHG One Rewards app, allowing travelers to find hotels using everyday language
Read the News

China: Sanya combines tropical coast, marine life and mountain panoramas
The Hainan resort is expanding its summer tourism offer with marine experiences, conservation projects, cooling infrastructure and new night-time attractions
Read the News

Vietnam: Miss World puts Hai Phong in the international spotlight
Nearly 120 contestants explored Dragon Ocean Do Son through golf, eco-tourism, Vietnamese culture and major pageant events
Read the News

Japan: IHG signs 14-hotel portfolio deal in Kyoto
The agreement with GCP Hospitality covers 1,063 rooms and will add 12 Garner hotels and a Holiday Inn Express to IHG’s network over the next 12 months
Read the News

The Luxury Collection launches new Expeditions programme
Ten experiences across four regions take luxury hotel guests into local culture, cuisine and nature with experts ranging from archaeologists and winemakers to marine scientists
Read the News

Turkish Airlines targets 20 percent capacity growth in Asia-Pacific
Asian routes now generate 32 percent of the carrier’s revenue as additional wide-body capacity strengthens connections between Asia, Australia and Europe
