RIU Hotels drive global sustainability - Get updated on what's happening in tourism!

The hotel chain highlighted an accumulated social investment of nearly 20 million dollars over the last six years, primarily focused on health, child protection, and resilience in the destinations where it operates.

What impact does the global social investment of RIU Hotels have?

The Executive Director of RIU Hotels, **Naomi Riu**, presented in Buenos Aires the magnitude of the company's commitment. In the last six years, RIU's **social investment** has experienced exponential growth with a focus on health and child development in vulnerable communities.

"In recent years, we have reached a total social investment of almost 20 million dollars. If in 2019 we invested more than 1.5 million, in 2025 we closed with an allocation of almost 6 million dollars, which means almost quadrupling our initial effort in just six years."

— **Naomi Riu**, Executive Director of RIU Hotels.

What are the three pillars of the 'Proudly Committed' strategy?

Catalina Alemany, Director of Corporate Social Responsibility at RIU Hotels, explained that the corporate strategy 'Proudly Committed' is structured around three fundamental pillars that guide the chain's operations internationally:

People: Focus on the well-being and development of employees and the communities in the destinations.

Sustainable destinations: Direct actions for the preservation of local ecosystems and biodiversity.

Transparency: Objective reporting of operations and the impact of social projects.

What relevance does the Argentinian market represent for RIU Hotels?

The event held in Buenos Aires served to reaffirm the leadership of the Argentine market within the operation in Latin America. According to the commercial data presented by Fernando Turuzzi, Sales Manager for RIU in LATAM, Argentina represents 60% of the total turnover of the region for the Spanish hotel chain.

What are the upcoming openings and renovations with Elite Club service?

During the presentation, the chain announced important infrastructure projects and service improvements designed to capture the demand of the South American market:

Opening of the Riu Palace Phuket: It will mark the official debut of the RIU brand with its first hotel in Thailand.

Expansion of the Elite Club service: Incorporation of this premium segment in favourite destinations for the Argentinian public, including comprehensive renovations at the Riu Palace Peninsula (Cancún), Riu Palace Mexico (Playa del Carmen), as well as properties in Jamaica and Aruba.

How did RIU act after Hurricane Melissa in Jamaica?

Following the impact of Hurricane Melissa in Jamaica, where the company has 7 hotels and 3,908 workers, an emergency fund of more than 2 million dollars was immediately implemented for humanitarian aid and the restoration of community infrastructure.

“That is being Proudly Committed. It is understanding that our sustainability starts with our people. Jamaica stands tall, stronger than ever, and awaits you with open hearts.”

— Fernando Turuzzi, Sales Manager for RIU in LATAM.

Picture Credit: © RIU Hotels and Resorts