Tourexpi
Marilyn's timeless allure will come to life across Palm Springs through immersive activations, classic film screenings, and a historic Guinness World Record™ attempt in front of Palm Springs' renowned 26-foot sculpture of Marilyn Monroe, known as "Forever Marilyn."
Palm Springs is the ideal location for the celebration. In 1949, Marilyn was "discovered" in Palm Springs at Charlie Farrell's Raquet Club by William Morris talent agent, Johnny Hyde. In the 1950s, she was a regular visitor to Palm Springs with her husband, baseball luminary Joe DiMaggio.
A Record-Breaking Marilyn Moment
At the heart of the excitement is an ambitious and stunning spectacle. On Saturday, May 30, hundreds of participants dressed as Marilyn will gather in downtown Palm Springs in an official attempt to break the Guinness World Record for the largest gathering of people dressed as the iconic star.
Organizers aim to surpass the current record of 254 participants by assembling more than 500 "Marilyns" in a sea of white halter dresses, platinum blonde curls and signature glamour. The gathering will culminate in a synchronized martini – or mocktini – toast beneath the desert sky.
Lights, Camera, Marilyn: A Centennial Film Celebration
Film lovers can experience Marilyn's cinematic legacy on the big screen during Marilyn 100: A Centennial Film Celebration at the historic Plaza Theatre.
The four-film series showcases some of Monroe's most beloved performances, each paired with a festive pre-show cocktail hour in the Plaza lobby:
- Friday, May 29, 7 p.m. – The Seven Year Itch
- Saturday, May 30, 7:30 p.m. – Gentlemen Prefer Blondes (opening performance by the Palm Springs Gay Men's Chorus)
- Sunday, May 31, 2 p.m. – Some Like It Hot (opening performance by the Modern Men Chorus)
- Monday, June 1, 7 p.m. – The Misfits (Grand Finale on Marilyn's 100th Birthday)
Tickets: PalmSpringsPlazaTheatre.com.
Marilyn 100 Martini Festival: Midcentury Glamour + Modern Mixology
This one-night-only fundraiser blends high-style tastings with a tribute to Monroe's special connection to Palm Springs. Marilyn @ The Kimpton: The Marilyn 100 Martini Festival will be held the evening of May 30 – set in the Kimpton Rowan's curated breezeway.
Attendees will wander through an open-air gallery of specialty spirit purveyors, engaging with experts from premier brands. The evening also features a high-energy atmosphere powered by DJ MODgirl surrounded by iconic sculptures.
Tickets: PSpride.org/marilyn100
Picture Credit: © PS Resorts
The most interesting news
Read the News

Luxury hotel brands reshape the premium cruise market
Global Travel Collection reports growing demand for branded voyages with average prices of US$40,000
Read the News

Thailand takes centre stage in Season 42 of The Challenge
The Paramount+ production showcases Bangkok, Pattaya and Chon Buri to international audiences from 5 August 2026
Read the News

Lorenza Maggio named new CEO of Brussels Airlines
ITA Airways executive to succeed Dorothea von Boxberg and lead the Belgian carrier within the Lufthansa Group
Read the News

Osaka and Kyoto lead Japan’s strong showing in global tourism index
Eight Japanese destinations rank among the world’s top 50 tourism cities in the 2026 Yanolja Attractiveness Index
Read the News

Chinese travel interest in Vietnam surges, Agoda reports
Accommodation searches from China rise 164 per cent as Vietnam strengthens its appeal across international markets
Read the News

Eurowings expands family-friendly services for the summer holidays
New onboard activities, discounts and free extras enhance the travel experience for children and families
Read the News

W Hotels Debuts in Saudi Arabia with Opening of W Riyadh – KAFD
Marriott International introduces the W Hotels brand to Saudi Arabia with a new luxury lifestyle property in Riyadh's King Abdullah Financial District
Read the News

EUROPA 2 to Offer Three Curated Art Cruises in 2027
Hapag-Lloyd Cruises expands its ART 2 SEA programme with exclusive access to artists, galleries, museums and private collections across Asia and the Mediterranean
Read the News

Extreme Heat Could Cost Italy Up to €12 Billion a Year, Business Group Warns
Confesercenti says rising temperatures are increasing costs, reducing productivity and beginning to affect tourism demand
Read the News

Riyadh Air Expands Boeing 787 Fleet with 28 Additional Dreamliners
Saudi Arabia's new national carrier adds larger 787-10 aircraft as it targets more than 100 global destinations by 2030
Read the News

Barcelona Tops TUI Ranking of Europe's Most Popular Market Halls
Analysis of more than 2,200 markets highlights Spain's dominance and the diversity of Europe's market culture
Read the News

Cunard Plans Major Transformation of Queen Victoria
Three-week refit will renew signature public spaces, upgrade Grill Suites and introduce a new wellness café
Read the News

TAT and UOB Launch Nationwide Domestic Tourism Campaign in Thailand
New initiative combines hotel incentives, credit card rewards and traveller benefits to stimulate domestic travel through September
Read the News

Macau Promotes Active City Breaks with New Running Tourism Campaign
MGTO and Flyday HK combine urban exploration, running experiences and community tourism to showcase a different side of Macau
Read the News

Solo Travel Gains Ground Among South Korean Travelers
Agoda reports a 9% rise in solo-travel interest, with international accommodation searches growing faster than domestic demand
Read the News

Thailand Signs Five Strategic Tourism Partnerships in China
New agreements link tour operators, digital platforms and consumer brands across the entire visitor journey
Read the News

Seven Greek Destinations Where Ancient Mythology Comes Alive
From Athens to Crete, Greece invites travelers to follow in the footsteps of gods, heroes and legendary civilizations
Read the News

Calatrava Passion Route Granted International Tourist Interest Status
Spain recognizes centuries-old Easter celebration as a landmark of cultural tourism
Read the News

Four Seasons opens beachfront luxury retreat on Mykonos
New resort overlooking Kalo Livadi Bay combines contemporary design with authentic island experiences
Read the News

Emirates Skywards launches enhanced summer rewards campaign
Members can redeem Skywards Miles across shopping, travel and lifestyle experiences until the end of September
Read the News

Delta launches 'Beyond the Summer' travel promotion with bonus miles
Limited-time campaign combines flight offers, double miles and exclusive travel benefits for SkyMiles members
