Accor invites the world's top luxury travel advisors

International

Accor is once again inviting luxury travel professionals to join the HERA Challenge, recognizing the performance and expertise of the world's top travel advisors. Open to HERA members – Accor's global loyalty and rewards program for travel advisors – the challenge will invite 33 top advisors on the HERA Voyage, an exclusive reward trip to one of Accor's most luxurious destinations.

The surprise location of the HERA Voyage will be announced later this summer. The trip itinerary for winning agents will feature meaningful local encounters and community integration, aligning with Accor's long-standing commitment to sustainable and culturally-sensitive travel. Last year's challenge winners visited the renowned Sofitel Legend Santa Clara Cartagena, a 17th century convent transformed into one of Cartagena's most iconic addresses, as well as Sofitel Baru Cartagena Beach Resort. The four-day HERA Voyage itinerary included exclusive local workshops and immersive excursions, onsite wellness experiences, luxury accommodation and 5-star dining as well as a special awards ceremony, recognizing the hard work and dedication of the agents over the past year.

For the second edition of the HERA Challenge, bookings made with the travel advisor's HERA number between December 1st, 2025 and December 1st, 2026, will count towards the challenge which includes the following categories:

Performance Champions: Top 3 HERA members by total revenue on HERA.Accor.com, and Top 3 by revenue on one booking.

Regional Stars: Top 3 HERA bookers in revenue respectively in:

The Americas
Europe, Africa & Turkey
The Middle East, Asia & the Pacific

Brand Experts: Top 3 HERA advisors in revenue respectively for:

Orient Express
Fairmont
Raffles
Sofitel, Emblems, Sofitel Legend & MGallery
Ennismore lifestyle brands
Destination Diversifiers: Top 3 HERA bookers with the most diverse range of destination countries booked.

“The HERA Voyage gave us the opportunity to personally recognize and celebrate the exceptional HERA members who won last year's HERA Challenge and play such an important role in representing our brands around the world,” said Pascal Visintainer, Global Chief Sales Officer, Accor Luxury & Lifestyle. “It also provided an opportunity to highlight an extraordinary Latin American destination, along with two outstanding hotels, while strengthening the human connections at the heart of HERA. By bringing together our top advisors and Accor Luxury & Lifestyle hoteliers, we continue to build a global community defined by passion, expertise, and a shared commitment to exceptional travel.”

HERA was launched in 2024, offering travel advisors access to more brands, more features, and more capabilities with an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity. Travel advisors enrolled in HERA are rewarded with generous points, redeemable for hotel stays or shopping, and benefit from access to enriched hotel profiles, and hotel-level support contacts. Available in over 500 luxury and lifestyle addresses across more than 15 iconic brands – including Orient Express, Raffles, Fairmont, Sofitel, MGallery, and Ennismore's Delano, SLS, SO/, The Hoxton, and more – HERA equips travel advisors with the tools, content, and support they need to deliver bespoke travel experiences with ease.