Tourexpi
Following
the success of NoMad London, which opened in 2021, this new venture will bring
the brand’s signature blend of sophistication, world-class dining, and cultural
immersion to Singapore’s vibrant Orchard Road.
A
Luxurious Addition to Singapore’s Hospitality Scene
Located
in the heart of Orchard Road, Singapore’s premier shopping and entertainment
district, NoMad Singapore will feature 173 elegantly designed rooms, offering a
refined yet eclectic approach to luxury hospitality. Guests will experience a
blend of classic and contemporary elements, with bespoke local artworks in
every room and curated dining experiences that reflect the city’s rich cultural
tapestry.
Alan
Watts, President, Asia Pacific, Hilton, expressed his excitement about the
project:
“This
signing adds a new and significant dimension to Hilton’s phenomenal growth
story in Asia Pacific, as we gain a critical foothold in the luxury lifestyle
space. With demand for high-end, experience-driven stays surging across the
region, the luxury gateway of Singapore offers the perfect backdrop to debut
NoMad’s uniquely local luxury hospitality.”
Blending
Luxury with Local Culture
NoMad
hotels are known for their unique balance of grandeur and intimacy,
sophistication and playfulness. Andrew Zobler, Founder & CEO of The Sydell
Group, emphasized the brand's philosophy:
“NoMad
is built on the concept of a hotel as a welcoming home filled with stories,
where every detail – from its interiors to its curated dining experiences –
comes to life. The signing of our first hotel in Singapore marks an exciting
introduction of our brand to Asia Pacific.”
The
hotel will seamlessly integrate into the local landscape, connecting guests
with nearby heritage enclaves such as Arab Street, Bugis, and Chinatown, while
also offering easy access to Singapore’s luxury retail and lifestyle hubs.
Transforming
Orchard Road into a Luxury Lifestyle Destination
Liam
Wee Sin, Chief Executive of UOL Group, highlighted the significance of the
partnership:
“We
are excited to introduce NoMad to Singapore as part of our placemaking vision
for Orchard Road. Together with UPPERHOUSE at Orchard Boulevard and Pan Pacific
Orchard, NoMad will help transform the area into a luxury lifestyle hub.”
UOL
COO Neo Soon Hup added:
“NoMad
Singapore will bring together modern elegance and the city’s dynamic cultural
energy, offering a distinct experience that reflects the brand’s character. We
look forward to making NoMad a standout presence in the market.”
Expanding
Hilton’s Luxury Portfolio in Asia Pacific
The
introduction of NoMad Singapore aligns with Hilton’s strategy to expand its
luxury footprint to 150 hotels in the Asia Pacific region. In the next two
years, Hilton plans to open Waldorf Astoria properties in key cities such as
Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi. Conrad Hotels &
Resorts will also see growth in China and Japan. Additionally, Hilton has
introduced LXR Hotels & Resorts to Southeast Asia with Umana Bali and ROKU
KYOTO in Japan.
NoMad
Singapore will be part of Hilton Honors, the award-winning guest loyalty
program for Hilton’s 24 hotel brands. Members booking through Hilton’s
preferred channels will enjoy exclusive benefits such as flexible payment
options, member discounts, free Wi-Fi, and access to the Hilton Honors mobile
app.
This
landmark project not only marks NoMad’s debut in Asia Pacific but also
reinforces Singapore’s status as a premier luxury travel destination.
For
more information and updates, visit Hilton’s official website.
Image
Credit: © Hilton
The most interesting news


Italy set to break tourism records as Rome prepares to host WTTC’s 25th Global Summit
International visitor spending to exceed €60 billion as global tourism leaders head to the Eternal City.


TUI Care Foundation launches two new TUI Futureshapers projects in Portugal and North Africa
TUI Futureshapers Portugal offers training, mentorship, and expert support to help social entrepreneurs build sustainable tourism businesses with impact.


AI-supported ground processes: Lufthansa, Fraport, and zeroG drive innovation at Frankfurt Airport
Camera-based computer vision solution “seer” improves punctuality — ground operations become more efficient — customer experience enhanced.


Ryanair urges government to abolish air travel tax in 2026 budget
Air travel tax must be scrapped if Germany wants to return to pre-COVID traffic and tourism levels


There's Never Been a Better Time to Visit Hyatt Regency Danang
Travel + Leisure World's Best Awards 2025 winner unveils elevated dining experiences and unparalleled family accommodations.


TAT Launches Coral College Project to Promote Safe and Sustainable Marine Tourism
New bilingual e-learning platform aims to protect marine ecosystems and raise tourist awareness.


Turkish Airlines signs deal with Dubai Islamic Bank for Airbus A350 acquisitions
Turkish Airlines has signed a landmark financing agreement with Dubai Islamic Bank (DIB) to fund the purchase of Airbus A350 aircraft, marking a significant step in its financial and strategic growth.


Thailand–Cambodia conflict escalates with new airstrikes despite ceasefire calls
The ongoing border conflict between Thailand and Cambodia has entered its third day, marked by renewed airstrikes and rising casualties, despite mounting international calls for an immediate ceasefire.


Holland America Line launches new era of onboard entertainment
Holland America Line is introducing a refreshed entertainment experience across its fleet, with changes rolling out now through 2026.


Peru’s tourism sector on track for historic record in 2025
According to the latest estimates by the World Travel & Tourism Council (WTTC), Peru’s tourism sector is expected to reach an all-time high in 2025, generating over USD 23 billion and contributing 7.8% to the country’s GDP.


Condor announces expanded summer 2026 flight schedule with new destinations
Condor has released its flight schedule for summer 2026, unveiling an expanded network of popular holiday destinations and increased service frequencies on high-demand long-haul routes.


TAT showcases Blue Jasmine luxury rail journey ahead of November launch
The Tourism Authority of Thailand (TAT) has completed a technical familiarisation trip to preview the upcoming Blue Jasmine Luxury Rail Journey, set to begin its maiden voyage this November.


Condor launches inaugural flight to Sanya
Condor has added a new destination in the Asia-Pacific region with the launch of its first flight to Sanya, located on China’s Hainan Island.


Fresh Highlights from Eurowings – 25 July 2025
Eurowings Ranked Among Europe’s Top Airlines.


Malaysia launches MYMT 2026: a new era in medical tourism
The Malaysia Healthcare Travel Council (MHTC) has officially launched the Malaysia Year of Medical Tourism 2026 (MYMT 2026) at the Malaysia International Trade and Exhibition Centre (MITEC).


Emirates Crowned ‘Best Long Haul Airline’ at The Telegraph Travel Awards 2025
Emirates has once again been named ‘Best Long Haul Airline’ at The Telegraph Travel Awards 2025, reaffirming its reputation for excellence in global aviation.


Saint-Denis – The New MICE Hub of Greater Paris
At the centre: the H4 Hotel Wyndham Paris Pleyel Resort.


TUI Culinary Tourism Report 2025: How German Travellers Enjoy Food Abroad
For many travellers, good food is far more than a pleasant side effect of a holiday – it is the heart of the experience.


Escape the Heat with Agoda’s Summer ‘Cool-cation’ Guide
As record-breaking heatwaves continue to affect much of the world this summer, South Korea is experiencing its most extreme heatwave in 117 years.


Picturesque Cappadocia Becomes the Latest Turkish Region to Join the Michelin Guide
Cappadocia, one of Türkiye’s most iconic and scenic travel destinations, has officially been added to the prestigious Michelin Guide, becoming the latest Turkish region to be recognised for its culinary excellence.


Thailand Launches ‘Green Tourism Collections’ to Support EU Standards
The Tourism Authority of Thailand (TAT) has officially launched the Thailand Green Tourism Collections, a key initiative under its Thailand Green Tourism for Sustainability programme.
