Tourexpi
Following
the airline’s Wimbledon-themed offering, this new menu continues the tribute to
British seasonal flavours and will be served across all cabin classes. Curated
by Emirates’ award-winning culinary team, the menu features a range of dishes
that highlight the versatility and freshness of British strawberries.
Passengers
can look forward to classic desserts such as Eton Mess, as well as modern
creations like honey cake with strawberry compote and clotted cream. Each dish
will include a special note from the chef, offering a glimpse into the
inspiration and culinary thought behind the menu.
Central
to the initiative is Bustanica, the world’s largest indoor vertical farm based
in Dubai, which supplies a variety of premium strawberries, including the sweet
and richly flavoured Monterey. Emirates also partners with Blush from UK and Oaklands
Fruit Farm, a family-run farm located in the Vale of Evesham, renowned for its
high-quality strawberries. Oaklands will provide Emirates with Champion,
Favori, and Karima varieties this season. Known for its commitment to
sustainability and ethical farming, the farm also supports the local community
through educational programs and seasonal employment.
This
seasonal strawberry menu reinforces Emirates’ ongoing dedication to celebrating
global cultures and seasonal traditions through thoughtfully designed inflight
experiences. With its focus on quality ingredients, regional inspiration, and
culinary storytelling, Emirates continues to delight passengers with menus that
reflect the best of what each season has to offer.
Image
Credit: © Emirates Airlines
The most interesting news


Wonderful Indonesia Unveils the Beauty of Its Top Destinations Across Rome with Open Bus Campaign
Wonderful Indonesia, the official tourism campaign of the Ministry of Tourism of the Republic of Indonesia, is showcasing the country’s breathtaking destinations in the heart of Rome throughout the month of July.


Marriott International Signs Landmark Seven-Hotel Deal with Ventive Hospitality
Marriott International, Inc. has signed a landmark agreement with Ventive Hospitality to develop seven new hotels across India and Sri Lanka, comprising 1,548 rooms across five distinct brands.


Oceania Cruises Takes Delivery of Eighth Luxury Ship, Oceania Allura
Oceania Cruises®, the world’s leading culinary- and destination-focused luxury cruise line, has officially taken delivery of its eighth elegant boutique ship, Oceania Allura™.


Emirates Inaugurates Its Reimagined Travel Store in Seoul
An innovative space offering personalized service and iconic Emirates experiences on display.


From Hot Springs to Skiing: TUI Expands Hotel Portfolio in China
TUI Group continues to expand its presence in Asia with the announcement of its sixth hotel in China.


Between the Saar and the Loire – CroisiEurope Explores New River Worlds
CroisiEurope is expanding its focus on lesser-known waterways and now offers river cruises on rarely navigated rivers such as the Saar, Loire, and Garonne.


Christian Charnaux Joining Hilton as Chief Development Officer
Hilton (NYSE:HLT) has announced that Christian Charnaux will rejoin the company as Executive Vice President and Chief Development Officer.


Marella Cruises Announces First-Ever Musical-Themed Mini Cruise ‘Musical Med-leys’ for Winter 2026
Marella Cruises, TUI’s UK cruise line, has announced its first-ever musical-themed mini cruise, ‘Musical Med-leys’, set to take place on board the Marella Voyager in October 2026. The themed voyage will feature musical-style performances inspir


2025 'Shanghai Summer' Launches with Smart City Integration and Multicultural Appeal
Shanghai has officially launched the 2025 "Shanghai Summer" International Consumption Season, presenting over 300 initiatives to attract international travelers and boost spending. The campaign strengthens the city’s role as a global consumption an


Hilton Signs First Tapestry Collection by Hilton in Saudi Arabia in Partnership with Al Musbah Group
Hilton has announced the signing of Diyar Ajwa, Tapestry Collection by Hilton, marking the debut of the lifestyle-oriented Tapestry Collection brand in Saudi Arabia.


Agoda: Surabaya, Indonesia, Named the Most Affordable Summer Destination in Asia
Digital travel platform Agoda has unveiled its list of Asia’s most budget-friendly summer destinations for June to August 2025.


Kinshasa to Host First-Ever World Music and Tourism Festival
From 16 to 18 July 2025, the capital of the Democratic Republic of the Congo will host the inaugural World Music and Tourism Festival, held under the High Patronage of His Excellency Mr. Félix Antoine Tshisekedi Tshilombo, President of the Republic.


Ancient City of Sardis and Lydian Tumuli of Bin Tepe Added to UNESCO World Heritage List
The ancient city of Sardis and the Lydian Tumuli of Bin Tepe, located in the western Turkish province of Manisa, have officially been inscribed on the UNESCO World Heritage List, as announced by Türkiye’s Minister of Culture and Tourism on Saturda


Village to the World: Thai Communities Step onto the Global ESG Stage
The “Village to the World” initiative is redefining sustainable development in Thailand by placing local communities at the forefront of Environmental, Social, and Governance (ESG) transformation.


Emirates Reveals Top Summer 2025 Travel Destinations Based on Search Trends
As summer travel surges to new heights, Emirates has released fresh insights based on booking data and global search patterns, revealing the most sought-after destinations for July and August 2025.


Turkish Republic of Northern Cyprus Signs Protocol with Turkish Airlines and AJet
TRNC President Ersin Tatar: "These steps will enhance the competitiveness of the tourism sector".


Summer Begins in the Alps: ROBINSON FIEBERBRUNN Opens Its Doors
Set against the stunning backdrop of the Pillersee Valley in Tyrol, the new ROBINSON FIEBERBRUNN resort has officially opened, marking the fourth Austrian destination in the premium club provider’s portfolio.


The Emirates Group Showcases Collaborative Sustainability Initiatives in Aviation
The Emirates Group reaffirmed its commitment to environmental responsibility at its annual sustainability event, Tomorrow Takes Flight, aligning with this year’s UN global theme to #BeatPlasticPollution.


Turkish Airlines Offers Free Film Studio Tours in Istanbul for Transit Passengers
Turkish Airlines, Türkiye’s national flag carrier, is offering complimentary tours of Istanbul for international passengers with layovers of six to 24 hours at IGA Istanbul Airport.


Spanish Ministry of Industry and Tourism Launches €9 Million Grant Scheme for Innovative Business
The Spanish Ministry of Industry and Tourism has opened the 2025 call for applications under the Support Programme for Innovative Business Groups (AEI), with a total budget of €9 million.


Agoda Sees Increase in Indian Travel to Southeast Asia as Visa Rules Relax
Travel opportunities for Indian passport holders are expanding rapidly thanks to a wave of relaxed visa policies across Southeast Asia.
