Tourexpi
Emirates,
the world’s largest international airline, has expanded its global retail
footprint with the launch of its first Travel Store in Seoul, establishing a
new benchmark in travel retail and underlining its commitment to delivering
innovative customer experiences in one of its most important East Asian
markets.
The
Emirates Travel Store officially opened on 9 July, with senior executives in
attendance, including Nabil Sultan, Executive Vice President for Passenger
Sales and Country Management; Orhan Abbas, Senior Vice President for Commercial
Operations in the Far East; and Jim Chang, Country Manager for South Korea. The
ceremony also welcomed His Excellency Abdulla Saif Ali Al Nuaimi, UAE
Ambassador to the Republic of Korea, alongside distinguished guests and media
partners.
Nabil
Sultan remarked:
“As
we mark 20 years of operations in South Korea, the opening of our travel store
in Seoul not only celebrates our decades-long journey but also brings our
reimagined travel retail experience to Korean travelers. This space is designed
to enhance the customer journey through innovative, localized
solutions—translating our ‘Fly Better’ promise into a tangible, immersive
experience.”
First
Class Luxury Comes to Seoul
Situated
in the heart of Jongno-gu, one of Seoul’s most vibrant business and lifestyle
districts, the Emirates Travel Store offers a dedicated space to explore the
airline’s premium products and services in an elegant setting inspired by its
onboard interiors.
Covering
132 square meters, the store reflects the warmth and refined aesthetics of
Emirates’ premium cabins. Soft beige tones, ambient lighting, and the Ghaf Tree
motif—an emblematic and culturally significant evergreen native to the
UAE—create a welcoming atmosphere. Lounge-style seating areas echo the feel of
Emirates’ airport lounges, blending comfort and sophistication.
A
standout feature is the First Class Private Suite, offering guests a chance to
experience one of Emirates’ most iconic luxury products up close. Visitors can
also engage with expert travel consultants at dedicated counters for flight
bookings, itinerary planning, and personalized travel recommendations.
The
experience is further enriched by smart digital tools, including a self-service
kiosk, an interactive selfie mirror, and dynamic displays featuring the latest
Emirates destinations, offers, and cabin innovations.
Celebrating
20 Years of Connecting Korea to the World
Since
beginning operations in 2005, Emirates has connected South Korea with the world
through more than 14,000 flights and over 5 million passengers traveling
between Seoul and Dubai. Today, the airline operates 10 weekly services and
features its newly retrofitted Boeing 777-300ER on the EK324/325 routes,
offering Premium Economy and an upgraded Business Class.
Emirates
remains firmly committed to delivering world-class service, expanding global
connectivity, and deepening its partnerships within the Korean market.
Image
Credit: © Emirates Airlines
The most interesting news
Read the News

Travel technology at ITB Berlin 2026: AI and global innovation reshape the industry
With six fully booked Travel Tech halls, strong international participation and a new Travel Tech Track in the convention programme, ITB Berlin 2026 underscores its role as the world’s leading platform for travel technology and digital transformati
Read the News

Türkiye’s airline fleets expand significantly over five years
Driven by rising passenger demand and major airport investments, Türkiye’s airlines have expanded their fleets sharply since 2021, with Turkish Airlines accounting for the largest share at the end of 2025
Read the News

Emirates extends Chauffeur-Drive service in Japan to Narita and Kansai
Premium ground service now available at three major Japanese airports from February and March 2026
Read the News

Moxy Hotels brings a playful twist to the New Year with Sweet Moxy Fest
Limited-edition candy cocktails and interactive lobby experiences roll out across 10 Moxy Hotels in China
Read the News

DRV welcomes National Tourism Strategy as a clear signal for the travel industry
German cabinet sets priorities on competitiveness, cutting red tape and sustainable development
Read the News

Celebrity River Cruises announces 10 additional ships and opens 2028 Europe season
With an order for ten new vessels and the opening of bookings for its 2028 European season, Celebrity River Cruises is significantly accelerating its expansion on Europe’s rivers
Read the News

Air India expands single-aisle fleet with order for 30 Boeing 737 MAX jets
By ordering 30 additional Boeing 737 MAX aircraft, Air India is accelerating the modernisation of its fleet and reinforcing its growth strategy in India’s rapidly expanding domestic and regional aviation market
Read the News

Hurghada: TUI Care Foundation supports Maaza Bedouin community through cultural tourism
With a new cultural tourism initiative in Hurghada, the TUI Care Foundation is strengthening the visibility, livelihoods and cultural heritage of Egypt’s Maaza Bedouin community while creating authentic experiences for visitors to the Red Sea desti
Read the News

TAT launches ‘Feel All The Feelings’ campaign with LISA as Amazing Thailand Ambassador
With a new TV commercial featuring Lalisa “LISA” Manobal, the Tourism Authority of Thailand (TAT) is strengthening its Trusted Thailand strategy and positioning the country as a high-quality destination through emotion-led storytelling
Read the News

China advises citizens to avoid travel to Japan
Beijing cites security concerns and earthquake risks as tensions with Tokyo remain high
Read the News

Four Seasons marks 65 years with focus on disciplined global growth
Anniversary year highlights expansion in key markets, residential strength and the debut of Four Seasons Yachts
Read the News

Spain presents Tourism 2030 Strategy at FITUR and strengthens global tourism governance
At FITUR 2026, the Ministry of Industry and Tourism outlines strategic priorities for the decade ahead, relaunches social dialogue in hospitality and confirms the opening date of the Parador de Ibiza
Read the News

Emirates and Air Peace activate bilateral interline agreement
Enhanced partnership expands seamless connectivity between Africa, the UAE and London
Read the News

Shiso City unveils new sustainable experiences rooted in forests, fermentation and heritage railways
Located near Kyoto and Osaka, the forest-rich city in Hyogo Prefecture positions itself as an emerging destination for nature-based and culturally grounded travel
Read the News

Diamond Princess expands culinary offering with two new specialty restaurants
Makoto Ocean and the Crown Grill debut for the 2026 Asia and Japan season, further enhancing Princess Cruises’ dining experience at sea
Read the News

Germany issues travel alert for the United States after Minneapolis shooting
Foreign Ministry urges vigilance following violent confrontations during protests in several U.S. cities
Read the News

Eurowings expands services and routes in early 2026
Fast onboard internet, a top employer award, flexible flight vouchers and a new summer route from Graz underline Eurowings’ focus on connectivity and quality
Read the News

ITB Berlin 2026 launches ITB Navigator for matchmaking and show preparation
New digital platform supports networking, appointment planning and information access ahead of ITB Berlin from 3 to 5 March 2026
Read the News

Marella Cruises reveals headline acts for 30th Birthday sailings in May 2026
Live performances and celebrity Q&A sessions will mark three decades of Marella Cruises with celebratory voyages across the fleet
Read the News

Oceania Cruises marks America’s 250th anniversary with distinctive Alaska and New England voyages
Luxury cruise line unveils 19 journeys in 2026 combining heritage, landscapes and destination-focused culinary experiences
Read the News

Condor launches daily Frankfurt–Cairo service from May 2026
New route strengthens Condor’s international network and expands access to a key market in North Africa
