Turkey Named Best Wellness Destination in the 2025 Matador Network Travel Awards - Get updated on what's happening in tourism!

Matador Network has announced the twelve winners of its 2025 Travel Awards, honoring destinations and airlines that shaped global travel this year. While the list includes standout places from Estonia to Baja California, Turkey’s recognition as Best Wellness Destination marks one of the most significant highlights of the awards cycle.

Turkey’s wellness culture earns global praise

According to Matador’s editors, Turkey’s wellness appeal is deeply rooted in everyday life: from weekly hammam rituals and ancient thermal baths to slow breakfasts, seaside walks and a cultural rhythm that prizes balance and restoration. This holistic approach set Turkey apart in a competitive field and secured its place as the top wellness destination for 2025.

The award also reflects the country’s growing international visibility as a haven for travelers seeking meaningful rest, rejuvenation and authentic local traditions.

Other award winners

Alongside Turkey, Matador announced winners across key categories. Estonia was named Next Big Destination, Oaxaca earned Best Adventure Destination, Madeira took Best Sustainable Destination, and Baja California became the first-ever Best Wildlife Destination. Qatar Airways was selected as the Best Airline by Matador’s editors, while Emirates claimed the readers’ choice.

Readers’ choice highlights include Albania as Next Big Destination, Patagonia for adventure, Costa Rica for sustainability, Rotorua (New Zealand) for wellness and Nairobi National Park for wildlife.

A guide for 2026 travel inspiration

“These award-winning destinations set travelers up for remarkable experiences,” said Matador Network CEO Ross Borden. “Whether you are taking one major trip or planning a year of exploration, the list gives inspiration for 2026.”

Matador’s editorial content director Nickolaus Hines added that these places and airlines continue to deliver the kinds of experiences people seek year after year.

The full list of the 2025 Matador Network Travel Awards is available on the Matador Network website.

Image Credit: © FVA Türkei