Florida remains America's largest boating market

International

New industry figures show recreational boating continues to thrive across the United States, generating more than US$17 billion in sales in the top ten states alone

Florida retained its position as the largest recreational boating market in the United States in 2025, according to new data released by the National Marine Manufacturers Association (NMMA). The state recorded US$5.75 billion in retail sales of new powerboats, marine engines, trailers and accessories, leading a nationwide ranking that reflects the enduring popularity of boating across the country.

Florida leads, Texas and Michigan follow

The ten leading boating states generated approximately US$17.1 billion in retail sales last year, highlighting the sector's strong economic contribution.

Texas ranked second with US$2.33 billion in sales, benefiting from year-round boating opportunities along the Gulf Coast and on numerous inland waterways. Michigan followed in third place with US$1.47 billion, supported by its four Great Lakes shorelines and more than 11,000 inland lakes.

North Carolina (US$1.30 billion), New York and Minnesota (both US$1.13 billion), Wisconsin (US$1.03 billion), California (US$998.7 million), Georgia (US$982.5 million) and Alabama (US$966.5 million) completed the top ten.

Diverse boating experiences drive demand

The report highlights the remarkable variety of boating opportunities available across the United States, from Atlantic and Gulf coastlines to inland lakes, rivers and reservoirs.

Florida's year-round boating climate, Texas' coastal and freshwater destinations, Michigan's Great Lakes, North Carolina's Outer Banks, Minnesota's famous "Land of 10,000 Lakes" and California's combination of Pacific harbours and mountain lakes illustrate the diversity of recreational boating across the country.

“No matter where you live, boating offers countless ways to enjoy the outdoors, connect with family and friends and make lasting memories on the water,” said Frank Hugelmeyer, President and CEO of NMMA. “From coastlines and rivers to inland lakes, these states are the top boating spots in the U.S. where millions of Americans embrace life on the water.”

Industry promotes boating lifestyle

The findings were released by NMMA in cooperation with Discover Boating, an initiative developed together with the Marine Retailers Association of the Americas (MRAA). The platform provides information on boat ownership, rental options, safety, destinations and different types of recreational boating, aiming to make it easier for newcomers to get out on the water.