Tourexpi
The Ancient Capitals of Asuka and Fujiwara in Nara
Prefecture were inscribed on UNESCO’s World Heritage List on July 26, 2026,
becoming Japan’s 27th World Heritage Site. The designation covers a broad
cultural landscape stretching across Asuka Village, Kashihara City and Sakurai
City, where palace ruins, temples and burial mounds preserve traces of Japan’s
political and religious development in the 6th and 7th centuries.
The inscription is also expected to give fresh
momentum to tourism in the southern part of Nara. Kintetsu Railway, one of the
region’s main transport providers, has responded with a specially designed
commemorative train, the Asuka-Fujiwara Shijin Liner, which entered service on
August 1.
A landscape at the roots of the Japanese state
The World Heritage area includes the Asuka Palace
Site, Fujiwara Palace Site, Asuka-dera Temple Site, Ishibutai Tumulus and
Tachibana-dera Temple Site, among other locations.
During the Asuka period, the region became the
political centre of Japan and played a key role in the emergence of a more
centralised state under the emperor. Reforms associated with Prince Shotoku and
the later Taika Reform helped reshape the country’s political structures before
the capitals of Heijo-kyo and Heian-kyo were established.
For this reason, Asuka is often described as one of
the places where the foundations of the Japanese state took shape.
Tumuli and temples preserve the region’s early history
Several of the area’s most striking monuments are
ancient burial mounds. The Ishibutai Tumulus contains a stone chamber assembled
from more than 30 massive stones, with the total weight of the structure
exceeding 1,000 tonnes. Visitors are able to enter the chamber.
The Kitora and Takamatsuzuka tumuli are particularly
known for their mural paintings. Their depictions have provided archaeologists
with valuable evidence about beliefs, court culture and artistic traditions of
the period, although many questions about the tombs and their occupants remain
unresolved.
The religious heritage is equally significant.
Asuka-dera Temple houses the Great Buddha of Asuka, regarded as Japan’s oldest
surviving gilt-bronze Buddha statue. Okadera Temple is home to a 4.85-metre
Nyoirin Kannon, described as the largest surviving clay statue in Japan.
Kintetsu launches commemorative train
To mark the UNESCO inscription, Kintetsu Railway has
introduced the Asuka-Fujiwara Shijin Liner.
The design is inspired by the Four Symbols associated
with the cardinal directions: Seiryu in the east, Byakko in the west, Suzaku in
the south and Genbu in the north. These figures also appear in the murals of
the Takamatsuzuka and Kitora tumuli.
The train’s interior and exterior also incorporate
motifs linked to the historic sites and surrounding countryside. Kintetsu says
the service is intended to connect the World Heritage designation with the
travel experience itself.
Rail links connect Asuka with Osaka, Kyoto and Nagoya
Kintetsu operates extensive services across the Kansai
and Chubu regions and provides access to Asuka from major cities including
Osaka, Kyoto and Nagoya.
For international visitors, the company also offers
the KINTETSU RAIL PASS, which can be used to combine Asuka and Fujiwara with
other destinations along the network. Kintetsu routes also serve additional
World Heritage sites, making rail travel a practical option for multi-stop
cultural itineraries.
The company is positioning rail as an alternative to
road transport as visitor numbers rise, particularly during busy periods when
congestion can affect access to the area.
Heritage tourism extends beyond the archaeological
sites
The World Heritage designation is likely to draw
attention not only to the major ruins, but also to the wider visitor experience
in Asuka.
Travellers can rent ancient-style costumes near
Kintetsu Asuka Station, visit restaurants and cafés in renovated traditional
houses and sample regional food. The area is also known for the Asuka Ruby
strawberry, with seasonal fruit-picking experiences forming part of the local
tourism offer.
The UNESCO inscription therefore brings together
archaeology, early Japanese state history and contemporary tourism. For Nara,
it adds another internationally recognised cultural attraction to a region
already closely associated with the historical development of Japan.
Image Credit: © Kintetsu Railway Co.,Ltd.
The most interesting news
Read the News

Radisson Hotel Group expands global offer for long-stay travellers
New programme targets corporate clients with simplified booking, standardised conditions and tailored extended-stay services
Read the News

Global Travel & Tourism investment surpasses $1 trillion
WTTC says record capital spending is strengthening the sector’s long-term growth and economic impact
Read the News

Emirates and South African Airways expand reciprocal codeshare partnership
Enhanced agreement adds nine destinations and strengthens connectivity across southern and central Africa
Read the News

Florida remains America's largest boating market
New industry figures show recreational boating continues to thrive across the United States, generating more than US$17 billion in sales in the top ten states alone
Read the News

FAA certifies Boeing 737-7 for commercial service
Approval clears the smallest 737 MAX variant for delivery as Boeing prepares first aircraft for customers
Read the News

Holland America expands Europe programme for 2028
Five ships will offer the line’s highest number of European port calls in nearly a decade
Read the News

Radisson Blu opens luxury mountain hotel in Romania
New five-star property in Sinaia combines alpine design, wellness and direct access to the Bucegi Mountains
Read the News

Brussels Airlines posts €70 million operating loss in first half of 2026
Higher fuel prices, strikes and weaker demand on East African routes weighed on earnings despite growth in passenger traffic
Read the News

TAT partners with TransNusa and Traveloka to grow Indonesian market
New agreements combine stronger air links, digital marketing and sustainable tourism initiatives to increase travel from Indonesia to Thailand
Read the News

Lufthansa Group posts resilient second-quarter performance despite soaring fuel costs
Strong travel demand and higher yields support earnings, while rising kerosene prices and geopolitical tensions weigh on profitability
Read the News

Middle East tourism set for sharp 2026 decline before strong long-term recovery
WTTC forecasts a 14.5 percent contraction this year but expects the region to become the world’s fastest-growing Travel & Tourism market through 2036
Read the News

Emirates Skywards offers exclusive Moët Hennessy experience in France
Members can bid from 275,000 Skywards Miles for a four-night journey through Champagne and Paris featuring private estates, rare tastings and Michelin-starred dining
Read the News

Ryanair launches record winter schedule for Morocco with 17 new routes
The airline will offer 5.3 million seats on 156 routes in winter 2026, supported by two additional aircraft and a new base in Rabat
Read the News

Lufthansa Airlines renews EMAS validation with focus on fuel efficiency
Lufthansa City Airlines and Lufthansa Aviation GmbH receive EMAS recognition for the first time as environmental management measures expand across flight and ground operations
Read the News

Tapestry Collection by Hilton debuts in Vietnam with Hoi An resort
NHAAN Resort & Spa Hoi An opens with 174 rooms, four dining venues, rooftop spa and a design rooted in Central Vietnam’s landscape and craft traditions
Read the News

Agoda reveals contrasting travel choices among Indian solo and group travelers
Accommodation searches for late summer 2026 show solo travelers favoring major cities and independent escapes, while groups lean toward nature, pilgrimage and leisure destinations
Read the News

GNTB brings US travel leaders and German tourism industry together at Lake Constance
Annual US Advisory Board Workshop will focus on market trends, business opportunities and the future of travel from North America
Read the News

Japan Airlines profit falls 80 percent as fuel costs rise
Revenue increased across international and domestic operations, but higher expenses and weaker outbound demand weighed heavily on earnings
Read the News

Delta ranks among TIME’s 100 best companies in America
The airline placed 98th in the 2026 ranking, based on employee satisfaction, financial performance and sustainability
Read the News

Eurowings carries more than ten million passengers in first half of 2026
Strong demand for Mediterranean holidays and stable operations underpin the airline's performance despite geopolitical tensions and operational challenges
Read the News

Delta expands connections to Europe’s top solar eclipse destinations
Additional Iceland flights and an extensive Spain network give travelers easier access to one of the decade’s most spectacular astronomical events
