Tourexpi
IHG Hotels and Resorts signs first voco hotels in Türkiye
IHG
Hotels & Resorts (IHG), one of the world’s leading hotel companies,
announces the signing of the first voco hotels in Türkiye. voco Antalya
Konyaaltı, in partnership with Pınarlar Kurumsal Hizmetler Turizm A.S, is
expected to open in summer 2025, strengthening IHG's growth within Türkiye’s
expanding tourism sector.
voco
hotels is IHG's fastest-growing premium brand, offering a hotel experience that
is consistently thoughtful and distinct. Each property is characterised by its
individual charm, providing guests with something different while also ensuring
the reliability of a global brand.
Antalya,
the 'Turkish Riviera', attracts millions of tourists annually with its city's
rich heritage, stunning Mediterranean coastline and the scenic Taurus
Mountains, making the city a highly desirable destination for leisure
travellers.
voco
Antalya Konyaaltı will have 120 rooms and be located in the heart of Antalya.
The hotel will provide a wealth of amenities designed to enhance the guest stay
for both dining and socialising, including a stylish restaurant and bar, and a
selection of meeting rooms will be available for business travellers. Guests
will be able to indulge in a range of treatments at the on-site spa or make use
of the well-equipped gym and outdoor swimming pool.
The
signing of voco Antalya Konyaaltı follows a number of other recent strategic
announcements across IHG’s brand portfolio in Türkiye. This includes the
market’s first Garner
Hotels located in Istanbul and the brand entry of Vignette
Collection with Istanbul Karaköy - showcasing IHG's diverse brand
appeal and thoughtful expansion in the Turkish market.
(Mrs)
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts,
said: “Antalya’s rising prominence as a key leisure destination with its
pristine beaches, turquoise waters, and vibrant nightlife have contributed to
its increase in tourism. We are strategically positioned to leverage these
growth opportunities by bringing the right brands to the locations that
travellers desire.
With
increasing owner and guest appetite for our premium brands in Türkiye, we are
excited to build on this success by bringing voco to the market. As IHG’s
conversion brand in the premium segment, we are confident that voco brings a
new proposition to the Turkish market, with its flexible approach to design
suitable for conversions, adaptive reuse and also new builds. We are
particularly pleased to partner with Pınarlar Kurumsal Hizmetler Turizm, who
have entrusted our market-leading brand, local expertise, and global enterprise
to deliver exceptional value and performance for their latest hotel in
Antalya.”
Yusuf
Yadoğlu, Owner of voco Antalya Konyaaltı stated: “We are delighted to
partner with IHG Hotels & Resorts to bring the vibrant voco brand to
Türkiye along with its thoughtful and charming personality. IHG’s proven track
record, combined with their deep understanding of the Turkish market, makes
them the ideal partner for our hotel.
We
are confident that voco Antalya Konyaaltı will offer a unique and compelling
hospitality experience, contributing significantly to the city’s thriving
tourism sector. The signing reflects our commitment to delivering exceptional
quality and enhancing the region's appeal to both domestic and international
travellers.”
IHG
Hotels & Resorts has 33* open hotels in Türkiye, across five brands -
Six Senses, InterContinental, Crowne Plaza, Holiday Inn Express and Holiday
Inn. voco Antalya Konyaaltı will become the first voco in Türkiye, joining 12* pipeline
properties across six brands (InterContinental, Vignette Collection, Crowne
Plaza, Holiday Inn Express Holiday Inn and Garner) in the country and 19* voco
hotels in Europe.
*Numbers
as of 31 December 2024
Image
Credit: © IHG Hotels & Resorts
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