Tourexpi
Club Med and Central Group Capital have signed a Hotel
Management Agreement for the development of a new beachfront resort on the Thai
island of Koh Samui. The project will introduce a Club Med Exclusive Collection
resort and further expand the company’s premium all-inclusive portfolio in the
Asia-Pacific region.
The resort will be Club Med’s first Exclusive
Collection property in Thailand and the second Club Med resort in the country
after Club Med Phuket, which opened in 1985. Located about 25 minutes from Koh
Samui Airport, the new resort will offer a beachfront retreat designed around
the island lifestyle and the natural landscape of southern Thailand.
Exclusive Collection continues global expansion
The Koh Samui project represents the third Club Med
Exclusive Collection resort in the East and South Asia Pacific region.
Globally, Club Med operates more than 60 Premium and Exclusive Collection
resorts in 25 countries.
The Exclusive Collection currently accounts for around
13 percent of the company’s global capacity and includes 21 properties, ranging
from luxury resorts and villas to alpine chalets and the sailing yacht Club Med
2.
The new project was officially presented at Club Med
Kiroro Peak in Japan in the presence of Stéphane Maquaire, President and CEO of
Club Med, Rachael Harding, CEO ESAP, and Soravit Chairoj, Managing Partner and
Co-Head of Central Group Capital.
“This exceptional beachfront property marks an
exciting expansion of our portfolio,” said Stéphane Maquaire. “It strengthens
our leadership in premium all-inclusive travel while supporting sustainable
destination growth and local communities.”
Focus on premium family experiences
According to Rachael Harding, the new resort
underlines Club Med’s strategy to expand its premium offering while continuing
to focus on family-friendly holiday experiences supported by international
demand.
Bruno Courbet, Country Director for Thailand,
Indonesia, India and New Markets, emphasized the destination’s growing global
profile. “As Koh Samui gains global attention, we see an opportunity to
redefine ‘New Luxury’, combining boutique intimacy with a human-centric
approach focused on freedom, cultural openness, and seamless experiences.”
Investment in Thailand’s tourism growth
Central Group Capital launched its first investment
fund in April 2023 with a volume of 10 billion Thai baht, equivalent to around
300 million US dollars. The fund focuses on high-potential hospitality projects
aimed at supporting tourism development and generating long-term returns.
“We strongly believe in Thailand’s global appeal, with
Koh Samui among our top destinations,” said Soravit Chairoj. “This
redevelopment maximizes its prime beachfront and natural setting.”
Resort opening planned for 2028
The future resort will feature 303 rooms and more than
200 meters of private beachfront. Planned facilities include sports and leisure
activities, new dining concepts and signature Club Med programs such as Kids
Club and Amazing Family.
Inspired by Thai heritage and the surrounding natural
landscape, the resort is scheduled to open in the second half of 2028. Booking
details are expected to be announced closer to the opening date.
Image Credit: © Club Med
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