Thailand Launches ‘Year of Celebration’ to Boost Domestic Tourism - Get updated on what's happening in tourism!



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Thailand Launches ‘Year of Celebration’ to Boost Domestic Tourism
The Tourism Authority of Thailand (TAT) has unveiled the "Mueang Na Tiew: Year of Celebration" campaign to promote domestic travel during the 2025 Green Season (June–September).
Thailand Launches ‘Year of Celebration’ to Boost Domestic Tourism

Targeting 55 secondary cities, the initiative features 12 themed experiences designed to appeal to diverse traveller interests, from peaceful escapes to adrenaline-filled adventures and culinary journeys.

Minister Secretary Krisada Tanterdthit highlighted the campaign's strategic role in boosting regional economies and sustainable tourism. TAT Deputy Governor Apichai Chatchalermkit emphasized that the initiative aims to attract digital nomads, families, food lovers, LGBTQ+ couples, and active seniors, reflecting modern travel trends.

TAT has partnered with various brands to offer exclusive travel and lifestyle promotions, including discounted airfares from VietJet Air, Thai Lion Air, and Nok Air, special rates from car rental companies, and cashback offers from Bangkok Bank, UOB, and KTC credit cards. The campaign is part of the "Amazing Thailand Grand Tourism and Sports Year 2025" and aims to attract 250,000 travellers, generating at least 500 million baht in revenue.

Image Credit: © TAT


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