New investment model aims to attract institutional capital to Türkiye’s tourism sector - Get updated on what's happening in tourism!

Türkiye’s expanding tourism industry is attracting growing attention from institutional investors, supported by the introduction of a new financing model designed to unlock fresh capital for tourism assets. The initiative seeks to provide hotel operators with alternative funding sources while creating investment opportunities for domestic and international funds looking for stable, income-generating assets.

Developed by JRO Investment, the “Buy-Lease-Resell” model is inspired by international investment structures and is intended to establish a more sustainable capital framework for tourism facilities and their operators.

Combining property ownership with long-term operations

Under the model, the physical assets of a tourism property are acquired by institutional investors, while the hotel or resort continues to be operated by its existing management under a long-term lease agreement. Investors benefit from predictable rental income and predefined exit mechanisms at the end of the investment period.

According to JRO Investment, the structure allows operators to access long-term financing at lower cost while maintaining operational control of their properties.

“Türkiye is becoming one of the world’s most attractive markets not only for tourism demand but also for tourism-related investments,” said Murat Göktuğ Aksu, Chairman of JRO Investment.

“Facilities with strong operational performance, stable rental income potential and high brand value are increasingly appearing on the radar of institutional investors.”

Growing demand for income-generating assets

The launch of the model comes as investor interest in Türkiye’s tourism sector continues to expand. Rather than focusing solely on property appreciation, many institutional investors are increasingly seeking assets capable of generating regular and predictable income streams.

Aksu believes the new structure could attract substantial new capital into the sector over the coming years.

“We believe the Turkish tourism sector could attract hundreds of millions of euros in new capital in the coming years through such structures,” he said.

Hotels emerging as strategic investment assets

Göksel Akman, General Manager of JRO Investment, said investor priorities are shifting towards assets that combine stable cash flow with long-term value creation.

“We are seeing investors look not only at the value appreciation of physical assets but also at assets that produce stable returns,” Akman explained.

According to him, tourism facilities with strong occupancy levels, recognised brands and sustainable revenue generation are becoming an increasingly attractive investment category.

“Given Türkiye’s tourism potential, we expect next-generation investment models that offer both rental income and long-term value appreciation to gain prominence,” he said.

Diversifying financing options for tourism businesses

Industry observers believe hotels and tourism properties are likely to play a larger role as investment vehicles for institutional capital and financial markets in the years ahead.

Structures that combine experienced operators, long-term lease agreements and transparent exit mechanisms could help diversify funding sources for tourism businesses while supporting future sector growth.

JRO Investment said it intends to continue developing connections between tourism assets and institutional investors as Türkiye’s tourism industry enters what the company describes as a new era of financing and capital investment.

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