Tourexpi
The
initiative, developed by the National Tourism Policy Committee and endorsed by
the Cabinet, seeks to boost international competitiveness through collaboration
between public and private sectors.
Key
strategic areas include enhancing the aviation sector with reduced service fees
and increasing flight frequencies, promoting accommodation quality, and
offering exclusive retail discounts. The campaign also focuses on improving
public transport connectivity and ensuring tourist safety with 24-hour
assistance centers.
Visa
policy improvements, including exemptions and long-stay options, will simplify
travel procedures. Events such as the Songkran festivals will be expanded, and
cultural venues may extend operating hours. Public relations will emphasize
Thailand’s rich cultural offerings through global media campaigns.
The
initiative, expected to attract over 39 million visitors and generate 3.4
trillion Baht in revenue, aims to make Thailand a dynamic, sustainable
destination for tourism and sports. The campaign's global launch took place at
major events like ITB Berlin and the Arabian Travel Market.
Image
Credit: © TAT
The most interesting news
WTM London 2025 Poised to Be the Largest in Its 45-Year History
World Travel Market (WTM) London is set to host its most expansive and influential edition to date when it returns from Tuesday 4 to Thursday 6 November 2025.
International Tourist Arrivals Rise 5% in Q1 2025, Surpassing Pre-Pandemic Levels
According to the latest World Tourism Barometer published by UN Tourism, international tourist arrivals (overnight visitors) grew by 5% in the first quarter of 2025, with more than 300 million travellers crossing borders—an increase of 14 million c
Marella Cruises Unveils Winter 2026 Itineraries
Marella Cruises, the UK cruise line of TUI, has announced its winter 2026 programme, featuring an exciting mix of brand-new ports of call and long-awaited returns to popular destinations.
Hyatt Regency Danang Enhances Family Offerings for 2025
Hyatt Regency Danang Resort and Spa is expanding its award-winning family experience in 2025 with new attractions designed to delight guests of all ages.
Corendon Airlines Celebrates 20th Anniversary with New Routes, Onboard Specials, and Discounts
Corendon Airlines marked its 20th anniversary with a celebratory gala at the Cosmos Theatre in Antalya, bringing together partners from tourism, aviation, business, and media to honour two decades of growth and look ahead to the future.
United Airlines Reaches Tentative Agreement with Flight Attendants Union
United Airlines and the Association of Flight Attendants-CWA (AFA) have reached a tentative agreement that includes industry-leading wages, a signing bonus, and quality-of-life improvements for the airline’s 28,000 flight attendants.
Emirates Skywards Partners with Coca-Cola Arena to Offer Exclusive Entertainment Experiences
Emirates Skywards, the award-winning loyalty programme of Emirates, has expanded its Skywards Exclusives portfolio by partnering with Dubai’s Coca-Cola Arena, offering members the chance to redeem or bid Miles for hospitality tickets to top live ev
Bangladesh Seeks Turkish Partnership for Forest Restoration and Eco-Tourism Development
Bangladesh has officially requested technical support from Türkiye to advance its forest restoration initiatives and develop a sustainable eco-tourism strategy.
Türkiye Welcomes 10,59 Million Foreign Tourists in First Four Months of 2025
Türkiye attracted 10.59 million foreign visitors between January and April 2025, according to data released today by the Ministry of Culture and Tourism.
Hilton Named #1 Best Workplace in Vietnam for 2025
Global hospitality leader Hilton (NYSE: HLT) has been named the No. 1 Best Workplace in Vietnam™ 2025 in the medium-sized company category by Great Place to Work®, marking its first time at the top spot in the country.
Moldova to Host the 46th World Congress of Vine and Wine
The Country with the Highest Vineyard Density Per Capita.
Four Seasons Yachts Unveils Marina Day Experience, Redefining Luxury at Sea
Innovative design, Riviera-inspired elegance, and bespoke sea-level adventures set to debut aboard Four Seasons I in 2026
Thailand Launches ‘Sawasdee Nihao’ Initiative to Celebrate 50 Years of Thai–Chinese Relations
High-profile campaign marks diplomatic milestone and repositions Thailand as a premium, sustainable destination for Chinese travellers
IHG Hotels & Resorts and Singapore Airlines Partner to Empower SMEs Across Asia-Pacific
IHG Hotels & Resorts (IHG) and Singapore Airlines (SIA) have launched a strategic partnership to support the growth and mobility of small and medium-sized enterprises (SMEs) across the Asia-Pacific region.
Spain Hosts 123rd Meeting of UN Tourism Executive Council to Nominate New Secretary-General
High-level gathering in La Granja (Segovia) highlights Spain’s leadership in sustainable tourism and UN Tourism’s 50th anniversary
Spanish Government Reaffirms Commitment to Social Sustainability and Digitalisation
Jordi Hereu, Spain’s Minister for Industry and Tourism, today reiterated the government’s strong commitment to the social sustainability of the tourism sector, describing it as an immense industry undergoing rapid and continuous transformation.
Delta Launches New Nonstop Service from Boston to Barcelona
Enhanced transatlantic access brings travelers closer to the heart of Catalonia
TUI River Cruises Launches New Serbian and Croatian Danube Itineraries for Winter 2026
Expanded winter sailings include festive routes, new ports of call, and enhanced flight options across Europe and Egypt
Eurowings Introduces Premium Business Seats on Medium-Haul Routes
New ‘Premium BIZ Seat’ elevates comfort aboard the A320neo – debut on Berlin–Dubai route in late 2025
‘Tout à fait Thaï 2025’ Festival in Paris Attracts 10,000 Visitors
The Tourism Authority of Thailand (TAT) celebrated the success of the “Tout à fait Thaï 2025” festival in Paris, which welcomed over 10,000 visitors to the Parc de Bagatelle on 24–25 May.
South Africa’s Travel & Tourism Sector Set to Reach Record Employment in 2025
The World Travel & Tourism Council (WTTC) has announced that South Africa’s Travel & Tourism sector is on course to achieve a historic employment milestone in 2025, with job numbers projected to exceed pre-pandemic levels.
