Tourexpi
This
collaboration highlights Azerbaijan's appeal beyond Baku, focusing on wellness,
culture, and nature. From mineral-rich thermal springs and Naftalan oil
therapies to alpine retreats in Shahdag, Azerbaijan is positioned as a holistic
getaway and adventure hub.
Mamoun
Hmidan, Chief Business Officer at Wego, stated: "MENA travelers are
increasingly seeking authentic, wellness-focused experiences. Azerbaijan offers
this unique blend, and through our partnership, we aim to showcase its rich,
untapped potential."
The
campaign will feature wellness tourism, cultural trails, eco-luxury stays, and
culinary experiences, including premium caviar tastings and exploring Silk Road
routes. The partnership will leverage digital content, storytelling, influencer
itineraries, and exclusive travel packages for GCC visitors.
Florian
Sengstschmid, CEO of the Azerbaijan Tourism Board, commented:
"Azerbaijan’s diversity – from snow-capped mountains to subtropical
forests – makes it an ideal destination for Middle Eastern travelers. Together
with Wego, we will ensure these stories reach the right audience."
This
partnership combines Wego's travel insights with the Azerbaijan Tourism Board's
local expertise, aiming to boost Azerbaijan's visibility among GCC and MENA
audiences and inspire more travelers to explore the country’s all-season charm.
Image
Credit: © WEGO
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